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Memes are pieces of texts, images, and videos that spread within the social fabric of the internet through social media. They can be humorous or relatable posts that people find entertaining and share amongst their contacts. Memes usually go viral within a short amount of time. They have become very popular recently because of their capability to attract and entertain. These properties of memes have made marketers use them for marketing.
According to The Nyu Dispatch, traditional marketing graphics have 5% engagement, while memes can yield 60% organic engagement with ten times higher reach.
How Do Memes Work on Instagram
Memes catch the attention of users, especially the younger generation. Almost 38% of young adults follow meme accounts on social media, says YPulse. They are designed and planned in such a way that they contain humor as well as information regarding a particular subject, be it a product or service or anything you are dealing with. Creating content or posts on Instagram on a trending subject can gain a lot of traction. Tons of pages on Instagram create memes and have millions of followers. People find such posts funny and share them with their close ones, which in turn share them with their friends, and this cycle goes on like an endless loop.
Why are Memes Relatively Engaging
Memes help brands feel currently equipped and trendy. People love them, and companies want their customers to be happy; that is why it goes both ways. Hopping on to trends reflects on the company’s reputation, and customers are naturally attracted to them. Followers with good meme knowledge share it with their mates, and thus the engagement begins.
How are Memes Used for Business
Memes are very expressive and can convey a message through just a picture and a line. They have become a fun way to promote ideas or products because of their engagement power. Memes are a fun and clever way to communicate with your audience without letting them lose interest in your brand. Many businesses have been using the idea of mummification recently because it is a great way to grab the attention of the youth. It also instantly makes your brand more interesting.
The Memeification of Instagram: How to Use Memes for Marketing
Today, almost every business, old or new, is on social media to reach its target customers. Brands need an easy way to reach a large group of people in a short period of time. They also want their audiences to be curious about what they are offering.
Following meme trends on Instagram is one of the best and easiest ways to introduce and promote your brand. If you are already in the field of marketing, then you are probably aware of memes and have good knowledge about them.