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Is your Instagram Account Shadowbanned? Find out if it exists and if it's the case for your IG account Think you might be “shadowbanned”? You've come to the right place ? So the first thing to check on your account is if you have the plus sign as depicted in the following image: Have the little plus sign? Then you don't have a shadowban. Don't have it, then your are shadowbanned.. Over the years, a number of users have pointed to a mysterious Instagram shadowban and its impact on their engagement and reach. Now, with recent updates from CEO Adam Mosseri, we're diving into the infamous Instagram shadowban, what allegedly causes it, and how you can avoid it from happening. Table of Contents
This can make your content (or account) undiscoverable, hidden, or restricted. And in some cases — the content may be taken down completely. The result? Decreased reach, lower engagement, and a whole lot of frustration. And with so many uncertainties surrounding Instagram shadowbans, it can be unnerving for creators, marketers, and entrepreneurs trying to grow and connect on the app. So what does Instagram say? Keep reading, below. Instagram Shadowbans: A Brief HistoryWhile Instagram most recently addressed shadowbanning in August 2023, here’s everything the app has said about it since 2018: 2018: Instagram Denies ShadowbanningIn 2018, Instagram’s team claimed: “Shadowbanning is not a real thing,” and stated that they do not hide people’s content for posting too many hashtags or taking other actions. 2019: Instagram Clarifies Explore Page RankingIn 2019, Instagram acknowledged that posts categorized as “inappropriate for our international community” would not be featured on the Instagram Explore Page — even if they were within Instagram’s Community Guidelines: Image Source: Instagram Help Page“We strive to ensure that the content we recommend is both safe and appropriate for our community. We are therefore stricter on the content offered in the Explore section and on hashtag pages.” 2020: Adam Mosseri Addresses “Shadowbanned” Black Creators In 2020, Instagram’s Adam Mosseri addressed shadowbanning in response to concerns that Black voices were being silenced on the platform. In an effort to ensure Instagram is a place where everyone feels free to express themselves, Mosseri shared steps they were taking to improve users’ experiences:
The campaign, which was created after a semi-nude image of model Nyome Nicholas-Williams was repeatedly taken down, aimed to draw attention to the double standard regarding Instagram’s nudity policy. However, as Nyome and others continue to fight for body autonomy on social media in 2023, policies like these could be due for a refresh. 2021: Instagram Introduces Account Status FeatureIn 2021, Mosseri Mosseri wrote: “We haven’t always done enough to explain why we take down content when we do, what is recommendable and what isn’t, and how Instagram works more broadly.” And keeping to their word, Instagram released the Account Status feature: With it, users can see if their posts have been taken down, flag if they disagree with Instagram's decision, and learn what to do next. Plus, creator and business profiles can see if their account is eligible to appear in Search or as a suggested account. TIP: To check your status, go to Settings and scroll down to Account Status under the “More info and support” section. 2023: Adam Mosseri Shares Update on ShadowbanningIn 2023, Mosseri said, “It’s in our interest as a business to ensure that creators are able to reach their audiences and get discovered so they can continue to grow and thrive on Instagram.” In addition to the Account Status feature, he says Instagram is experimenting with new notifications to tell creators when their reach may be limited due watermarks. What Causes an Instagram Shadowban? (+ How to Avoid One) It’s not totally clear how Instagram determines what content gets restricted (or “shadowbanned”) on the platform. However, these five actions are rumored to significantly increase your likelihood of being penalized:
Here are four tips to keep in mind:
4 Ways to Remove an Instagram Shadowban So, you think you’ve been shadowbanned on Instagram — you’ve followed all of the rules, but your posts still aren’t reaching users, and your engagement is decreasing. What can you do? Alex Tooby suggests the following:
There are two ways to report your shadowban:
We get it: using an Instagram scheduler that automatically posts your photos to Instagram is a great way to save time. But if you use one that isn’t an official Instagram partner, you could end up on the Instagram shadowban list. To see if you have any bot services or unapproved apps linked to your account, head to your Instagram settings, tap Website permissions, and then “Apps and Websites.” Here, you’ll be able to see all of the active apps your account is using, any that have expired, and those you’ve removed. Save Time with Auto PostingSchedule content to automatically post at a set date & time! Now go enjoy your weekend. Try Later Now #3: Audit Your Hashtags Every month, set time aside to search for your hashtags on Instagram. If the “Top Posts” section appears but nothing else, it’s likely been banned. Instagram will also sometimes leave a short message on the page explaining that content has been hidden for not meeting community guidelines. TIP: If a hashtag you frequently use is suddenly banned, remove it from your posts and keep an eye on whether the ban is lifted in the future. #4: Take a Break From Instagram Some users have said that taking a few days off of Instagram has helped lift their Instagram shadowban. This means, no posting, commenting, or even logging onto the app. After your break, go back to liking and posting as you normally would. But remember to engage with everyone manually. It might take more time and effort, but it proves to Instagram that you’re abiding by their Terms of Service (and that you aren’t a bot!). How Long Does an Instagram Shadowban Last?At the moment, there isn’t a concrete answer, but it’s rumored to get lifted within two to three weeks. However, there are outliers who’ve said it has been a month or longer. Your best bet? To try and steer clear of an Instagram shadowban altogether.
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The popularity of Instagram is incredible. The only trouble with a platform that boasted over 1 billion active users is making sure your posts are found by people who are interested in what you have to say (or sell) - needles and haystacks comes to mind! The days of adding a few random hashtags to a post are well and truly over - it's becoming much more of a science. So you have to have a strategy. Here are my top Instagram for business tips. 1. Clearly communicate what you do Set up your profile properly. Use a great profile image, make sure your Instagram handle instantly conveys what you do, and don't forget to include your website URL! Write a good bio. Aim to show a little personality rather than being too bland and corporate. Try to mix in a few key phrases that could help anyone looking for the kinds of product or service you offer. 2. Give your posts a distinctive look Instagram is a very visual platform, so make it work to your advantage. Using the same signature filter and maintaining the same style of photography will give your posts a consistent style, which helps to make them instantly recognisable. Whenever possible, try to echo your brand's visual identity - adopting the same colours, fonts and image style used on your website - so that the experience of your brand is consistent from one communication channel to another. 3. Get active! Liking posts in a random way isn't likely to achieve a great deal. But if you do your research, you can make likes work really well for your business. Take a good look at what your competitors are up to on Instagram - and more importantly, check out who is commenting on their posts. They are probably your target market. So, it makes sense to engage with and follow them. This way, you'll start to build an audience that is actively interested in what your business has to offer. 4. Hashtags are Instagram's signposts Hashtags help people navigate through millions of posts to find what's relevant or of interest to them. Research has shown that using 10+ hashtags is good, but don't go too mad beyond that – too many looks a bit spammy, and less is more definitely applies here!. It's well worth analysing successful Instagram accounts, especially competitors that have a lot of traction. Learn from how they are using hashtags and emulate/adapt what they are doing for your own purposes. Make sure the hashtags you choose are relevant for your business and the audience you are trying to reach. You may not get it right straightaway, but if you can find hashtags that are both popular and pertinent to your business, you'll get instant access to an engaged audience. Some hashtags have seen virtual forums growing up around them - niche communities that will be interested in you. 5. Use special hashtags wisely I'd recommend choosing a few special hashtags to encourage a bigger following. For instance:
Putting them at the end of your post keeps things tidy. Better still, keep your post clean and post them immediately into the first comment instead. 7. Make life easy for yourself !Save common hashtags for your business on your smartphone using the standard notes app (most smartphones have one). It makes it so much easier to prepare your hashtags and post them easily and consistently every time. 8. Brand your hashtags Don't forget to add your brand name as one of the hashtags. Aim to use 4-5 core hashtags that describe your business - use them every time. 9. Caption your images and videos And inject a bit of personality. By this, I don't mean posting a picture of what you ate for dinner last night! Every post should be relevant to your business, and you need to find ways of adding value to your posts. So think about what comment you can add that will encourage people to like and repost it. Growth can happen incredibly quickly if your followers feel they have something to gain from following your account. 10. Quality control is important Make sure your pictures look amazing. Be ruthless - edit them, dismiss anything that looks poor or is blurred from camera shake. Keep things simple and shoot directly from your smartphone for ease of posting. 11. Use layout and angles The Instagram Layout app (for iPhone or Android) is really good for creating interesting montages, especially if you want to post a sequence of images or show a step-by-step guide. Tools like Canva and Visme can be used to create your own cool Instagram Stories. 12. Use links and landing pages Presumably, you are using your Instagram posts to encourage followers to do something , whether that is to read your latest blog post, discover your new ebook, enter a competition or sign up to your email newsletter. Whatever you are doing, make sure you have an appropriate landing page on your website that will encourage them to complete the action. You can work around the restriction of posting only one link in your bio. Check out Linktree, a tool you can use to create one bio link that will then send your followers wherever you want them to go. 13. Share the love Growth on Instagram depends to an extent on demonstrating that you are engaged with your particular Instagram community. It's well worth tagging business associates, relevant membership organisations, industry associations or accounts you want to nurture. 14. Ask for a response Instagram is - or can be - a two-way dialogue, so ask your followers to respond to your posts. You, of course, then need to respond to any comments. It's all about active engagement, not just having a passive following. 15. Find the movers and shakers in your area Try to identify who on Instagram is a key influence in your niche market. Explore how you might work with them to improve your own Instagram visibility. 16. Plan your posts Just like a blog, it makes sense to plan your Instagram activity. Set up a rolling three-month content plan for all your social media, and allocate time to curate images, captions and hashtags. 17. Use scheduling tools There are loads to choose from, but I'd recommend looking at Hootsuite, Buffer, Sked Social and Later. They all have their pros and cons, so it's a case of choosing the one that feels right for you. 18. Track what's working Google Analytics will show what traffic and conversion you're getting from Instagram. If you have an Instagram Business Account you have the added bonus of Instagram Insights, which shows how effective your posts are. Other tools to consider are Socialbakers, Sprout Social, Union Metrics and squarelovin. 19. Instagram adverts increase visibility Instagram advertising is working really well for businesses. No matter how tight your marketing budget may be, it's well worth dipping your toe and seeing what traction you can gain for your business. There are four formats to choose from - from a simple single image to a 60-second video - and with a choice of banners for your call to action, it couldn't be easier to start advertising. 20. Have an Instagram image feed on your website Embed them, don't just link to them. Now you have a way of growing your Instagram following directly from your website, but don't be tempted to do it with all of your Instagram images - create a taster!
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When you’re getting started on Instagram, there are a few tips and tricks to bear in mind to make sure that you hit the ground running. Instagram is a much-loved photo-sharing and social networking site. However, as with most social networks, if you're new to Instagram, you may need some help using it and learning the etiquette. These top tips for newbies will help you become a popular and engaging Instagram user. And while your chances of becoming an influencer are remote, you can have lots of fun trying. 1. Spread Out Your Posts Over Time One of the first Instagram tips goes for any social network, blogging platform, or content curation service: spread out your posts over time. Whether intentional or unintentional, you shouldn't forget to post for weeks at a time and then suddenly flood your followers with dozens of photos in a single day. Depending on how many followers you already have, you probably shouldn't post more than twice a day, otherwise, your followers might get sick of seeing you in their feed, no matter how great your photos might be. The good news is that Instagram has a scheduling tool in the app that you can use for both normal posts and Reels. You'll find apps to schedule Instagram posts, too. So, if you're short on time, you might find that either of these are a better option for staying consistent. 2. Use Hashtags Wisely There is nothing more annoying on Instagram than looking up a hashtag and finding it spammed with photos that don't relate to the topic. And over the years, Instagram has gotten much smarter in stopping this tactic from being so effective. While you should never use hashtags that are not relevant to your photo, you should definitely select a few hashtags to get your photo more exposure. Generally speaking, a good approach to hashtags is to use them for telling Instagram what your post is—allowing it to show your content to more people with similar interests. 3. Post a Mixture of Content Once upon a time, Instagram was only about photos. Those days, however, are long gone. If you want to grow your Instagram page, posting a mixture of Reels and static images is a good idea. Reels are short-form videos that allow you to provide tips, recap a day that you enjoyed, and much more. You can try several unique Instagram Reels ideas, and posting these regularly can help you reach a broader audience than would otherwise be the case. At the same time, you shouldn't completely ignore photos. You can post one image at a time, but Instagram also lets you share up to 10 in a carousel. To make carousels, you can also use Photoshop and various other editing tools. 4. Avoid Posting Too Many Selfies While there's nothing wrong with posting a few self-portraits, don't let selfies dominate your Instagram feed. If you're stuck for ideas on what else to post, you might want to consider sharing photo dumps on Instagram as a starting point. 6. Know When and How to Reciprocate Any social network involves a delicate balance of not expecting reciprocation but also reciprocating when you can. For example, don't follow a user and unfollow them days later if they don't return the favor. You also should not feel obliged to follow other users back. How you can reciprocate, however, is that if someone leaves a thoughtful comment on your photo, try to do the same for them. If someone likes a photo or two of yours, find a photo or two of theirs that you can add to your favorites. However, as is the case with following users back, only add photos to your favorites if you genuinely like them. You can always use Instagram's web-based interface to make that task of reciprocation a little bit easier.
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2023” /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1401124057793422" crossorigin="anonymous"></script> With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money? The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Seven influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences. For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers. She told Insider that she charges brands upwards of $154 for an in-feed Instagram post. "I always thought you needed a million followers, or a hundred thousand followers, to make money on social media," Barclay told Insider. "But that's really not true. There are so many ways that you can make it a business, even if it is part-time." Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels. Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers). Meanwhile, may other influencers start making money by earning a commission from sales via affiliate marketing. Today, Instagram influencers no longer need hundreds of thousands of followers to start earning cash. Here are a few reasons why:
How do influencers make money on Instagram? Instagram doesn’t pay you automatically when you get likes on posts and views on videos. So, how do influencers make money on the platform? We have an entire post on this topic if you want to take a deep dive on it. We’ll give you the abridged version for now. HypeAuditor did a survey of 1,865 Instagram influencers with followings ranging from 1,000 to over 1 million. Here’s what they discovered when they asked respondents about their main sources of income:
This means content featuring products from sponsors or brands you’re an affiliate of. Because Instagram only allows you to place one link in your Instagram bio and does not allow links in posts, many influencers use link-in-bio tools to list all of their affiliate links and other important content on one page. Other ways influencers make money on Instagram include earning Instagram Badges while airing Instagram Lives, joining the Bonuses program for Instagram Reels and acquiring Instagram subscriptions. When you join the Instagram Badges program, Instagram users can show their support when you’re live by buying badges in $0.99, $1.99 and $4.99 increments. Such users will have hearts, or “badges,” next to their usernames when they comment on Lives, signaling their support for you. Instagram Subscriptions are Instagram’s answer to third-party subscription services like Patreon and OnlyFans. The program enables you to create exclusive content for followers (subscribers) who pay you monthly subscription fees. You can create exclusive Instagram Stories, posts, Reels, Lives, badges and group chats. The program is only available to select influencers in the United States at the moment. How much money can you make on Instagram? HypeAuditor’s survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month. The survey revealed the most profitable categories to be Animals, Business & Marketing, Fitness & Sports, Family, Beauty, and Fashion in that order. Because the majority of influencers earn most of their income from sponsored posts, let’s take a moment to review the survey’s data on sponsored Instagram posts before we continue. HypeAuditor found that the majority of influencers (68%) work with one to three brands at a time. They also found that most influencers make up to $100 per sponsored post at the least. Some make over $2,000 per post. How many followers do you need to make money on Instagram? This is a complicated question to answer, mostly because there isn’t a written rule that states “your Instagram account must have X amount of subscribers to make money on Instagram.” Some programs have rules, such as Instagram’s Badges program, which requires influencers to have more than 10,000 followers. When it comes to sponsored posts, affiliate links and selling products, the amount of money you make is tied to your niche, the number of engagements you’re able to generate as well as your ability to negotiate with potential sponsors. Even so, let’s take a look at a few pieces of data that demonstrate how much money you’re able to earn based on follower count. We’ll start with a smaller influencer. Business Insider published an article about YouTube and Instagram influencer Kayla Compton back in March of 2021. Kayla had 3,400 YouTube subscribers and 1,900 Instagram followers at the time the article was published but was already generating money through YouTube ads, affiliate links and, most impressively, a sponsorship in which she became a brand ambassador for Pura Vida Bracelets. The article states she generated $15,000 in sales for the company despite having a smaller following, and her deal came with a 10% commission rate. Her secret? An eight-page media kit that briefly outlines her content, experience and demographics. Here’s what’s on each page of that media kit:
Income potential by Instagram follower count A separate study by HypeAuditor revealed that engagement rates are better among nano influencers. Instagram accounts with 1,000 to 5,000 followers have an average engagement rate of 5.6%. Accounts with over 1 million followers have an average engagement rate of 1.97%. HypeAuditor’s other survey revealed how much influencers make per sponsored post based on follower count. 71% of influencers with 1,000 to 10,000 followers only make up to $100 per sponsored post. Some make more than that, but the numbers don’t really start to climb until you get to the 1 million follower-mark where the majority of influencers make over $1,000 per post. That leaves us with the same question we started with: how many Instagram followers do you need to make money? Frequently Asked Questions How can I get paid by Instagram? Instagram does have programs in which it pays influencers directly, such as bonuses for Reels. However, most influencers get paid through sponsored posts and commissions generated through affiliate links. When this happens, the brands you’re promoting pay you directly for mentioning them and featuring their products in your content. Payouts typically occur through PayPal or direct payments to your bank account. Few influencers get paid by Instagram directly. Do you get paid for 1,000 followers on Instagram? Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don’t have 1,000 followers yet. Does Instagram pay for likes? Instagram’s limited creator programs do not include payments for likes. However, higher engagement rates can open doors for bigger and better sponsorship deals. The final verdict Let’s recap everything we’ve covered in this post. We know that:
The real answer is that whether or not you’re able to make money on Instagram is dependent on your niche, your engagement rates and how well you’re able to sell yourself to brands.
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Instagram is a goldmine for brands and marketers. We’ve heard this time and time again, right? There are people making insane amounts of money on the platform. You may be wondering how they’re doing it, and how you might be able to crack the code for yourself or your clients, too. Among Instagram’s highest earners are sports stars such as Cristiano Ronaldo and Dwayne “The Rock” Johnson, who rake in more than $1.5 million USD per post. You don’t have to be a famous athlete or movie star to make bank on Instagram, though. A number of highly paid Instagram influencers pull in quite a bit of income on their posts, too. The highest-paid "non-celebrity" Instagram influencer is Eleonora Pons (@lelepons), with reported Instagram earnings at $180,000 USD per post after initially getting her start on TikTok. Wondering how to start making money on Instagram, too? In this post, we’re going to look at the different options for Instagram monetisation that social media practitioners need to know, both to help their clients monetise properly and to maybe take advantage of some of this themselves. Let’s dive in. How to Make Money with Instagram: The 3 Main Options If you’re looking to make money with Instagram, there are three major options available to marketers that you can start taking advantage of right away. Let’s take a look at what those options are. 1. Using the Platform to Reach Audiences & Drive Sales Instagram makes it possible for marketers and businesses to reach audiences and drive sales directly from the platform itself. You can post about your products and services on Instagram, making sure to share consistently and to leverage all your options for getting eyes on your brand. Be sure to utilise image posts in the feed, post Instagram videos and Reels, and make use of your Instagram Stories, too. Brands with physical products to sell can set up shopping directly from their Instagram accounts. From major retailers to small businesses, Instagram is a great way to sell products because your followers won’t need to leave the platform in order to make a purchase. Having a shopping button on-platform lowers the barrier to entry, in terms of encouraging your audience to spend money with your brand. 2. Act as an Influencer with Sponsored Partnerships You don’t have to be a model to act as an influencer with #sponsored partnerships. Instead, you can simply be an expert in your field or an influential content creator. Blogger and Instagram influencer Ashlee Piper partnered with a retail shop in her area to feature select personal care products. Take a look: Sponsored posts can be any cost and for any business. Focus on partnering with brands that align with your core values, and that your audience might also be interested in. 3. Monetising Your Instagram Videos as a Creator Instagram video has become a powerful way for you to connect more deeply with fans, pilot new projects and share more of your talents. With in-stream video ads, you have another way to earn money from the content that you produce. When you monetise content on Instagram, you are giving brands the ability to promote themselves within the videos you create. How much you earn will be based on the number of views your video generates (aka monetisable plays). You'll get 55% of the ad revenue generated per view that will be paid monthly. Once ads have been enabled, new monetisation metrics can be found in Insights. How Many Followers Do I Need to Make Money on Instagram? No matter your number of followers, you just need enough data that you can drive sales for someone else. You can accomplish this with 1000 followers, but more followers can often mean more money. According to some research, an Instagram influencer needs approximately 5000 followers to earn around a hundred thousand per year. That number will vary based on each individual profile and its follower base. 3 Iron-Clad Rules Instagram Influencers Must Follow If you’re making money from a sponsored post or partnership on Instagram, then the platform requires you to disclose it. As a creator, you must disclose your posts as paid any time you’re advertising products on behalf of another business, even if you received them for free and didn’t get paid additional money. For businesses, payment to creators can include money, free products or services, discounts, and more. Here’s how you should disclose sponsored content on Instagram:
How to Set Up Sponsored Partnerships Instagram’s Paid Partnerships tool allows brands and creators to officially partner for sponsored posts. The platform has been rolling out this option to businesses over time. To see if it’s an option for you, here’s what you need to do: 1. From your Instagram profile, navigate to your account settings. 2. Tap Business. 3. Tap Branded Content. 4. At the top of the screen, Instagram will tell you whether you’re eligible to use the paid partnership label. From there, you can request for brand partners to approve you, approve content creators who have requested a sponsored partnership with you, or request ad creation access for another account. Should Social Media Practitioners Monetise Their Accounts? The question of whether social media practitioners should monetise their accounts is a tricky one. As you gain an audience, you may get offers for paid partnerships. Choose carefully when it comes to partnering with other brands, as you’ll want to make sure they align with your brand values and make sense for your audience. On one hand, passive income is always great. But if you want to promote your business, agency, or freelance work, it’s likely going to be best not to monetise your account because you want to keep the trust of potential audience members and potential customers Final Thoughts Making money on Instagram is possible, both for influencers and service providers. It’s possible to drive sales through the platform, sell products on Instagram itself, act as an influencer with sponsored partnerships, and monetise your Instagram Videos as a content creator. With the right mix of monetisation strategies, you’ll be on your way to adding Instagram as a stream of income in your business (or to help your clients do so!). <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1401124057793422" crossorigin="anonymous"></script>
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Don’t simply pass the time on Instagram—turn it into a passive income instead. From selling merchandise to becoming an influencer, you can choose numerous methods to make money on Instagram. With this guide, you will not only learn how to make money on Instagram, but how to significantly scale your presence as an online entrepreneur too. To exemplify this, we've selected the 10 profitable examples of brands making money on Instagram to walk you through the opportunities. Can you make money on Instagram? Yes, you can make money on Instagram. According to CBInsights, Instagram is one of the top platforms where influencers and creators can monetize their content and lure more followers. The platform also tries to help creators monetize their influence on the platform. In 2021, Mark Zuckerberg, CEO of Meta (parent-company of Facebook and Instagram), said: “To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023.” The company also wants to help educators better understand their payouts from the platform, and has released an Instagram Payouts feature, which helps people see what their payout will be after taxes, refunds and in-app purchase fees. Making money on Instagram vs Youtube There are some key differences in how you can make money on Instagram vesrus Youtube. The main one is that Youtube pays its creators via advertising revenue. Creators can choose to display ads on their videos and then they earn a percentage of the revenue made from these embedded ads. As a creator on Youtube you can also earn money from sponsorships, also from brands and companies, or merchandise sales of your own or another brands product. This advertising revenue-sharing model doesn't exist on Instagram. Money is made on Instagram through sponsored posts, shoutouts, affiliate links, selling products as well. as through Instagram reels and Instagram Live. How many followers do you need to make money on Instagram? In most cases, making money on Instagram is contingent on the number of followers you have. For instance,you will need at least 1,000 followers to begin earning money through Facebook’s Brand Collabs Manager. That said, if you want to open an Instagram Shop, your follower count is less critical to earning potential. A second factor to making money on Instagram is your social media engagement. To calculate your engagement rate, take the number of likes and comments per post and divide it by your number of followers. Ideally, you want to have a 3% engagement rate to appeal to brands for sponsorship. Companies prefer you have a highly active audience rather than a large following that’s either stale or inactive, so prioritize building an engaged community. Engaging with your audience and posting high-quality content is what will grow your Instagram followers over time. Should you use different ways to make money on Instagram depending on how many followers you have? Not necessarily. The key ways to generate revenue on the social media platform, such as sponsored posts and shoutouts, are the same regardless of follower numbers. However brands may be more willing to collaborate with you, and to pay more, the higher the number of followers you have. But the same may be true if you can show you have a smaller, but engaged and niche audience for a specific brand or product. Yes, influencers with millions of followers can command more money per sponsored. Instagram post Rumors are Christian Ronaldo earns anywhere from US$1.6 million a post. But these Instagram earners tend to be high profile celebrities with millions of followers but on and offline. Average earnings from posts to be a lot lower. How to make money on Instagram
01. Partner with a brand for sponsored posts One of the most promising ways to make money on Instagram is by becoming an influencer, micro influencer or nano influencer. As any of these types of influencers, you will be compensated with gifts or money in exchange for creating and sharing engaging content around a brand or business. These might take the form of sponsored posts, or shoutouts, where you positively shoutout about a brand or product on your Instagram account with a story or post. Reels can also now be used to promote sponsored content or include links to your own website and services. Instagram promotion works for businesses due to the highly visual nature of its content. Making money on the platform is all about using this visual impact to maximum impact, while reaching hundreds and thousands of potential customers. Typically, you'll get paid per post, with your follower count and engagement rate setting the price. Nano Influencers, who have 500 to 10,000 followers, get paid between $10 - $100 per post. Micro influencers, who tend to have 10,000 to 50,000 followers earn about $100 - $500 per post. To find brands to work with, you can join varying Influencer Marketplaces, tag the brands you love, or email them directly with an influencer media kit. Think of a media kit as a digital showcase of your work and insights into your audience demographics, follower count, engagement rates and unique value proposition. You can create a media kit using a portfolio website template or make a PDF with Etsy. 02. Get paid by Instagram as a Creator Facebook announced that by the end of 2022, they plan to invest over $1 billion in programs that allow creators to earn money for the content they create. One of these programs is the Creator Fund which allows you to monetize your content through IGTV Ads, Instagram Live Badges and Bonuses. Instagram Live Badges Being a creator on Instagram is not just about the content you publish but also about your relationship with your followers. You should aim to create an Instagram business account for added trust, form a strong bond with your followers and give them the content they want to maximize your earnings. Instagram had this in mind when it created its Live Badges feature, allowing fans to show their support to their favorite creators. Live Badges work like a digital “tip” people can give to Creators during a Livestream. It comes in the shape of a heart and can be bought as packages that sell between $0.99 - $4.99. To add this feature to your account, go to your “Profile,” click “Professional Dashboard,” tap “Grow Your Business,” and select “Badges.”Once you go Live, click on the “badges” icon on the left side of your screen and turn them on. 03. Open an Instagram Shop An Instagram Shop is a lot like running an online store, except it’s all on an app. Their slogan “post, tag, sell” explains how it works. After creating your shop, upload product images, descriptions and prices of your merchandise. Then users can discover your items and check out without ever leaving Instagram. Follow these five steps for creating a shop on Instagram: Convert to a business account.
04. Become an affiliate marketer Unlike becoming an influencer and getting paid per post, as an affiliate you get paid on commission. The average affiliate commission rate to expect is anywhere between 5% - 30%. Your sales will most often get tracked with a unique promo code or UTM link. On Instagram, affiliate programs often go by the name "Brand Ambassador." You can either apply to become one on a company's website or be approached by the brand. The number of followers you have is not a deciding factor for brands looking to hire affiliates, rather they want to see that you’re a fitting person who connects with their audience. In advance, you should know that you can only add product links on the app in your Instagram bio or your Story (if you have over 10,000 followers). Since these two places are limiting, you might also consider starting a blog with a blog maker and writing SEO-optimized blog posts about the products with trackable links. 05. Drive traffic to your website 80% of people surveyed said Instagram helps them discover and buy new products or services. Evidently, the more people who see your brand on Instagram, the better chance they will buy from your website. To help you make more money online, you can use Instagram indirectly to drive traffic to your website. With the help of all your Instagram visitors, you can boost sales, grow your email marketing list and expand your loyal community of customers. 06. Offer Instagram marketing services Are you skilled in Instagram marketing, caption writing or content creation? If so, you might be suited to take on an Instagram freelancing gig. By consulting other companies on improving their Instagram marketing techniques, you can make a nice profit, charging service fees between $20 - $50 per hour and even $100 for writing captions. Book more freelance customers and spread the word about your services in your Instagram bio. You can also advertise your services on platforms such as Fivver and Upwork. Plus, consider adding online scheduling to your website so people can book services directly from your site. 07. Sell photos, illustrations or digital files Instagram is all about the visuals, so if you're a designer, photographer or creative, it's time to cash in on your talents. You can sell your photos to other businesses, which is very common in the travel industry, or you can sell your own content, such as prints and illustrations. Moreover, if you have a photography website or online portfolio, think of Instagram as a "storefront window" for your work and use it to get more clients. 08. Offer your audience exclusive content Humans are curious creatures with a strong desire to keep learning. This is why online course platforms such as Coursera, Masterclass and Udacity have gained a large customer base. If you’re thinking about creating an online course, Instagram is a wonderful outlet to market it and earn money with each registration. An average individual course can start at about $100, while longer, more intense courses can cost thousands of dollars. But you don't only have to limit yourself to earning through this alone. Simple downloadable guides, eBooks, whitepapers or templates can be other lucrative ways to make money on Instagram. 09. Dropship products When starting a business, a factor that often provides logistical and financial hurdles is inventory. However, you can run a store without ever holding any inventory, thanks to the dropshipping business model. By starting a Dropshipping business, you can choose from millions of different suppliers' products such as T-shirts, books, mugs, and pillows. You're set free from the hassle of fulfillment and shipping and get to set your own pricing to maximize profits. Once you're ready to promote your dropshipping business, create a dedicated Instagram page to showcase your products, ad vertise your site and increase sales. 10. Create an Instagram feature account Instagram feature accounts act as hubs to showcase photos from several different creators within a niche. For instance, a travel page shows images of various top travel bloggers and tags them for credit. But can you make money on Instagram from this type of page? Once you’ve grown your account to a favorable size, you can offer paid spots to users who wish to get featured on your accounts’ feed or Instagram Stories. Many are willing to invest good money for such prime real estate and exposure. On average, paid spotlight slots can range from $15 to $30 per post. Other Instagram hubs manage follower loops and “like for like” engagement groups and offer VIP paid memberships in them for as high as $20 - $30 per month. While this income method doesn’t require you to buy or sell any physical products, you will need to invest a considerable amount of time engaging with accounts, messaging potential customers and continually growing your followers. Tips to succeeding on Instagram
Whether you're a brand or a content creator, there's big bucks to be made on social media. Learn how to make money on Instagram in 2023.
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Can you make money on Instagram? Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube. (If you want to learn more about how to make money on social media, check out our guide.) “Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021. In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money. How much money can you make on Instagram? Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money? It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck. Here’s how much some creators and celebs have reportedly cashed in: $901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider $100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers) $983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post $1,604,000: The amount Cristiano Ronaldo reportedly makes per post In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:
Top 5 Instagram Earners in 2022 Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:
How to make money on Instagram as a business Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2023. Here’s how to do it. 1. Promote special offers The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly). Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable. 2. Set up countdowns to new launches You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods). 3. Set up an Instagram Shop Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop. Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts. Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13). Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.) When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase. 4. Set up a chatbot An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team. And how can a chatbot help you earn on Instagram? Simple! An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales. If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform. 6. Partner with creators Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win). When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme. For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure). Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company. 7. Partner with other businesses Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience. 8. Straight-up advertise Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made. How to make money on Instagram as a creator Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer. 1. Partner with brands Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic). Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands. Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy. 2. Join an affiliate program This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid. 3. Enable Live Badges For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support. To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go! If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in. 4. Sell your merch Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants. 5. Link to your blog or vlog Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio). Here are some quick examples:
6. Offer paid tutorials or masterclasses This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing. If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.
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AFTER ALL THE press for Mark Zuckerberg and Elon Musk potentially taking it to each other in the octagon, the only analog we’re likely to see is Twitter versus Meta’s new darling–Threads. The platform has picked up 70 million sign-ups in the first couple of days, and it shows no sign of slowing down. The only trouble is that, right now, it’s mobile only. You can view individual posts in a browser, but you can’t post or read your whole feed. Personally, my relationship with the blue bird has been in sharp decline over the last few months, so I decided to give Threads a try. The best way I can describe it is, it's like rerolling a new character class in a game after having already been through the endgame content. You know, kind of refreshing. Threads still falls behind because it’s mobile locked to Android and iOS devices, so I can’t really use it on anything other than my phone and tablet. But if you’re running Windows 11, there’s a quick path around that restriction using the Windows Subsystem for Android. It all hinges on the Amazon Appstore and activating the ability to sideload Android APKs with the flick of a few switches. So this guide isn’t just for Threads, but more of a … meta guide for most Android apps that have available APKs. (I hope you see what I did there.) Before We Begin
There are multiple options for downloading Android app APKs, but if you don’t know where you’re going, you can end up in some unsavory corners of the web. One of the safest in my experience is APKMirror.
While there are several options for apps that allow installation of Android APKs once the Windows Subsystem for Android is installed, WSATools is one of the simplest and most straightforward, and it's another pickup from the Microsoft Store.
All the pieces are in place, let’s go!
And that’s it! Threads should now be available in your Start menu, so when you’re at your desk at work or on your gaming rig taking a break between runs, you can open Threads on your Windows 11 PC with the same ease as Microsoft’s Facebook, Twitter, and Instagram Windows apps. Happy spooling! (Is that what we’re calling it?) <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1401124057793422" crossorigin="anonymous"></script>
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The Instagram algorithm affects everyone who uses the platform — especially brands. Learn all the latest ranking factors here and find out how to get your content seen. Table of Contents What is the Instagram algorithm? How does the Instagram algorithm work? 2023 changes to the Instagram algorithm 10 tips for working with the Instagram algorithm (and getting your content seen) Instagram algorithm FAQs The Instagram algorithm is the great equalizer. Whether you’re the most-followed person on the platform (hey, Selena) or a small creator that’s just getting started, every user is affected by IG’s algorithm—and how well you understand it is essential to the success of your social media marketing strategy. In this guide, we cover the ins and outs of the algorithm’s ranking signals, important recent changes to the Instagram algorithm, and everything else you need to know to boost your content’s visibility on the platform. Read on to find out how the Instagram algorithm works in 2023 and make sure your lovingly handcrafted social content gets the attention it deserves. What is the Instagram algorithm? The Instagram algorithm is a set of rules that rank content on the platform. It decides what content shows up, and in what order, on all Instagram users’ feeds, the Explore Page, the Reels feed, hashtag pages, etc. The Instagram algorithm analyzes every piece of content posted to the platform. It takes metadata (including captions and alt text applied to images), hashtags, and engagement metrics into account. Based on this information, it distributes content in a way designed to ensure that users have easy access to what they are most interested in seeing. In simple terms, the Instagram algorithm looks at information about content (Reels, feed posts, and Stories) and information about users (interests and behavior on the platform) to serve the right content to the right people. The main purpose of the Instagram algorithm is to make each user’s experience with the platform as pleasant as possible. Instagram CEO Adam Mosseri refers to the algorithm as “ranking” (maybe because that term sounds less robotic), and stresses the importance of some posts being favoured more than others. “I know a lot of you are skeptical of ranking,” said Mosseri in an Instagram reel shared in 2022, “but it really does help us make sure that Instagram is more valuable to each and every person who uses the platform.” Why does this matter to marketers? Knowing how the Instagram algorithm works and optimizing your content accordingly can lead to Instagram displaying your posts to more users. How does the Instagram algorithm work? Each time a user opens the app, the Instagram algorithm instantly combs through all available content and decides what content to serve them (and in what order). The 3 most important ranking factors of the 2022 Instagram algorithm are:
The 2023 Instagram feed algorithm For your feed, the Instagram algorithm sorts through the content of the accounts you follow and predicts how likely you are to interact with a post based on the following criteria:
The 2023 Instagram Stories algorithm The Instagram stories algorithm is similar to the feed algorithm in that it uses ranking signals to decide which content to show first: that’s why you’ll likely see your best friend’s story the second you open the app. Here’s how Insta chooses what order your stories are in:
The 2023 Instagram Reels algorithm The Instagram algorithm for Reels pulls from both accounts you follow and accounts you don’t follow, trying to entertain you with content you are likely to watch all the way through. The algorithm evaluates this by looking at the following:
The 2023 Instagram Explore Page algorithm For the Explore tab, the algorithm looks at previous posts that you’ve liked or interacted with, and pulls in a collection of photos and videos from related accounts that you don’t follow (yet!). These photos and videos are then ranked by what you’ll be most interested in, based on how likely you are to like, save or share a post. Here’s what matters:
2023 changes to the Instagram algorithm One of the greatest joys (read: most maddening features) of the Instagram algorithm is that it changes constantly, so creators and social media managers need to be flexible and open to new updates. Here are some of the most recent changes in IG’s algorithm. There will be a more equal focus on photos and videos In 2022, many Instagram creators voiced their dissatisfaction (and in some cases, anger) that Instagram—an app that was originally made for photo sharing—seemed to favour videos far more than still images. Users felt that videos got a lot more views, likes, comments and shares than photos did, and blamed a change in the algorithm. In fact, a petition was launched to argue that the algorithm should be more photo-focused (and it garnered over 300,000 signatures). Instagram’s CEO Adam Mosseri addressed this in early 2023. In a Q&A in his Instagram stories, Mosseri said: “I think we were overfocused on video in 2022, and pushed ranking too far—and basically showed too many videos and not enough photos.” He followed this statement by assuring creators that Instagram has been working to make the algorithm treat videos and photos more equally, and that analytics have indicated that the changes are making a difference: “Things like how often someone likes photos vs. videos, and how often someone comments on photos vs. videos are roughly equal, which is a good sign that things are balanced,” said Mosseri. So photographers, don’t give up on IG yet. Instagram will emphasize showing users something new In an Instagram reel posted on December 28, 2022, CEO Mosseri announced Instagram’s goals for 2023. One of his top priorities is to “help people discover things that they love.” He said it’s not just about videos (likely in reference to the point above) and stressed that “Instagram should be a place where you discover amazing things every time you use it.” From this statement, we can assume that updates to Instagram’s algorithm will prioritize showing users new content from creators that they haven’t necessarily seen before. In other words, know that your content isn’t just being pushed to your followers: IG wants to show your posts to a fresh audience. Instagram will promote content that inspires conversations In the same reel cited above, Mosseri acknowledged the competition (he didn’t name names, but TikTok and BeReal are the newer platforms that are taking the social world by storm). He said Instagram helps to “spark connections between people over what they find,” and that IG sets itself apart from competitors by not being “a lean-back experience.” In other words, Instagram doesn’t just care about the number of views a post has. The platform (and the algorithm) will favour content that inspires conversations, so we can expect that comments will be very important for a post’s success in 2023. Original content will rank higher than reposted or reshared content Mosseri has also announced that original content will now rank higher in Instagram’s algorithm. “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else,” said the CEO in an Instagram reel. “We’re going to do more to try and value original content more, particularly compared to reposted content.” In 2023, original content will be favoured more than reposted content: so the more creative you are, the better your post will perform. 10 tips for working with the Instagram algorithm (and getting your content seen) Okay, we’ve got all the facts: now it’s time to use them to our advantage. Here’s how to really get into the rithmn. 1. Respect the community guidelines Whether you’re posting on the Feed, in Reels, or to Stories, Instagram’s algorithms limit the visibility of content that goes against the app’s Community Guidelines. If you’re sharing misinformation, posts that are political in nature, content that’s potentially upsetting or sensitive, or even just low-resolution media, you may find your content less widely distributed. 2. Make original content Instagram CEO Adam Mosseri says that the platform values original content over reposted or reshared content—so be as creative as possible when you’re brainstorming new posts. Try using your original audio for reels, coming up with captions that are distinct and informative, and embracing unusual ideas. Of course, no idea is born in a vacuum: the Reel above plays on traditional influencer content, but the creator has a fresh (and funny) take. You don’t have to reinvent the wheel—just look at the wheel from a new perspective. 3. Schedule your posts at the right time for maximum reach Audience interaction is an important signal across the board on Instagram, so posting your content at the right day and time is going to make a huge difference to your organic reach. 4. Encourage engagement Engagement rules all on Instagram (in fact, it’s one of the most important ranking factors on all the top social media platforms). Views are great, but likes, comments, shares and saves matter more. Consider encouraging your audience to engage with your content by asking questions, hosting giveaways or creating ultra-shareble posts 5. Respond to DMs and comments This strategy is also all about engagement: the more you engage with your audience, the more likely they’ll be to engage with you. Being responsive in your comment section and your DMs builds trust with your followers, and helps remind them that there’s real people on the other side of their screens. 6. Use relevant hashtags Hashtags help Instagram know what your post is about, and using them puts your content in front of the right audience. 7. Tag your location Just like hashtags, location tags are a free way to give Instagram vital information about your post. The algorithm will share your content with other people in your area, assuming that the photo or video is relevant to them. Plus, users who are searching for content published in a specific area will see posts tagged with that location. 8. Post consistently This is key whether you’re looking for help with reach, engagement or follower growth. (Because, of course, those three things are related.) On average, businesses post 1.7 posts to their feed per day. If that sounds like way too much for your small biz, rest assured that just showing up consistently (every weekday, for instance), is enough to keep the ball rolling. 9. Use trending sounds Instagram Reels have become a very important (and lucrative) feature of the platform. Unlike the regular feed, most Reels that a user views will be from creators that they don’t follow, so Reels are a great opportunity to expand your audience beyond your followers. But to do that, the algorithm has to put your content in front of new audiences. One of the simplest ways to signal to Instagram that your Reel is worth ranking highly is to use a trending song. When a song is trending on Reels, the Instagram algorithm will show users lots of videos with that same song (you know how you sometimes get Reel songs stuck in your head? That’s why). 10. Track (and understand) your analytics No matter how busy you are, getting automatic analytics reports will help you with almost all of the above tips. Taking the time once a month, for instance, to look at the numbers and see what’s working in terms of content, posting time, and hashtags, will save you a lot of wasted effort. Use an Instagram analytics tool to find out:
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Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. In this complete guide to social media marketing, you’re going to learn:
Table of contents
What is social media marketing? Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Benefits of social media marketing With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
Social media marketing statistics With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
The essentials of a successful social media marketing strategy A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:
Creating your social media marketing plan Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Social media marketing tips Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns. Create diverse content Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. This includes:
Stay consistent Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent. Don’t just post—participate In other words, don’t just log in once a month to schedule out all your posts. Social media channels are communities. You need to pay attention to who’s engaging with your content and engage back—respond to comments, like, share and comment on their posts, run live streams, post polls and real-time questions to spark discussions, and repost others’ content. Repurpose, repost, recycle Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing this? The three Rs:
We’re always looking for ways to show up in others’ feeds, but we forget that there is value to be derived from our own. Follow your competitors so you can keep tabs on them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have great content strategies for inspiration and outside the box ideas. Measure success with analytics You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience. <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1401124057793422" crossorigin="anonymous"></script>
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crossorigin="anonymous"></script>link rel=“canonical” href=“https://instagramandmarketingtips.weebly.com/instagram-marketing-tips-blog/instagram-marketing-guide-11-tips-that-actually-work/” /> Do you want to learn some Instagram marketing tips? Well, before I teach you, let me first give you an overview of Instagram. Since its creation, it has become the ultimate platform for sharing photos, with over 1.318 billion active users worldwide on the app. There’s also a large number of influencers on the site with massive followers; with the right plan, you can become an influential brand, too. To succeed on Instagram, you need to post the right content to stay relevant to current followers while bringing in new ones. However, knowing which kinds of posts work best for growing your audience can take a lot of work. With that in mind, I will teach you some of the best Instagram marketing tips around to help you thrive online. What Is Instagram Marketing? Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. The platform offers marketers or businesses several avenues to connect with their desired audiences, including paid and non-paid options. According to stats from Instagram, it’s the top platform for building relationships, and 70 percent of people surveyed by Instagram don’t mind viewing videos while they’re on the platform. From those stats, it is easy to see how Instagram is an excellent place to be for marketers and business owners. Why Should Marketers Care About Instagram? While the platform hosts 31.5 percent of 25-to-34-year-olds, the photo-sharing app also hosts audiences of all ages, with 30.1 percent of 18-24-year-olds, 16.1 percent of 35-to-44-year-olds, and 8 percent of 45-to-54-year-olds actively using the Instagram platform. These figures reveal that, despite incorrect audience perception, there is a large likelihood that your target audience is logging onto Instagram, and you need to be greeting them with content when they do. In addition to the sheer size and diversity of users, 90 percent of Instagram users follow at least one business. This organic interaction with companies stands in stark comparison to other social platforms. Outside of these metrics, Instagram is also a marketer’s dream for various other reasons. We break those down below.
How To Get Your Brand Started on Instagram While this may all sound great in theory, how do you enact the actual practice of marketing your brand on Instagram? We’ve got you covered. In the following section, we break down everything from building your business account to demystifying Instagram marketing analytics. Customize Your Instagram Business Account After establishing yourself as a business, you can optimize your profile for success. Instagram offers businesses a variety of unique features unavailable to personal accounts; you’d be wise to take advantage of all of them.
Create an Instagram Marketing Strategy Whether you’re a beginner or looking to boost your Instagram marketing strategy, the following four steps can help you craft deliberate, successful campaigns. 1. Set some goals. These vary from business to business, depending on your ultimate aim. Whether you’re looking to get new leads or position your brand as an industry leader, you need clearly delineated goals that your campaigns work toward achieving. 2. Keyword research is a must for any successful digital campaign. Instagram is no different. Although Instagram is home to stunning visual images, much discovery occurs through hashtag usage. Since the platform relies so heavily on hashtags to help users find relevant content, keywords operate as the basis of discovery on the platform. 3. Define your audience. We’ve already established that Instagram’s audience is massive, but that doesn’t mean yours is. A clearly-defined audience increases the chances of reaching individuals most likely to take your desired action. 4. Run competitor research to learn about best practices for your particular market. When building your Instagram marketing strategy, dive deeper into competitor data to gain a granular view of their performance. By comparing competitor data to your own, you can gain a realistic view of performance and tailor your strategies accordingly. Start Posting Content After establishing a measurable strategy and building your profile, it’s time to post content. However, you should carefully consider what you post, when you post, and the aesthetics of your post before you select Publish. On any social platform, your business must convey a brand voice. That voice doesn’t just refer to the actual written text: It includes the color palette, post type, and theme of your posts and hashtags. Color Color psychology plays a significant role in content marketing as specific colors trigger an emotional reaction in the viewer. When selecting a color palette for your Instagram posts, choose hues that embody your brand’s overall message. Check out this grid from the travel site Le Postcard. The company highlighted blue hues that make the viewer dream of vacation. When selecting your color palette, be sure to choose hues that embody the essence of your brand. Then, pull that color palette across your content. Post Type Instagram offers marketers many post types, including standard image posts, reels, IGTV, and much more. The post type you choose is also relative to a business’s brand. For example, is the business you promote fun and casual or formal? For more relaxed businesses, engaging, funny videos are a surefire way to draw an audience’s attention. Conversely, jocular videos are most likely a route to avoid for more buttoned-up organizations. Hashtags We have already discussed how hashtags could help you grow your community. Instagram allows a lot of room for hashtags, with space for 30 per post. However, a general best practice is to avoid using too many as it won’t aid distribution; 3-5 should suffice. Your hashtags should also reflect your brand’s voice and identity, allowing would-be community members to find your business by searching their interests. Additionally, you’ll want to:
Interact With Followers Everyone wants to be heard, and your Instagram followers are no different. So ensure they know you hear and appreciate them by liking their posts and replying to their comments. This practice builds goodwill toward your business and encourages followers to interact with you again. Check out this post from Supergoop, a sunscreen brand that responds to followers and encourages followers to tag their friends in the conversation. This tactic furthers both reach and recognition. Track Your AnalyticsInstagram has some pretty comprehensive analytics that lets you gain both a bird’s-eye view of your performance and a granular view. While there are multiple metrics you can explore, here are the top ones that we recommend you get very familiar with. Reach Through reach metrics, you learn how many unique accounts viewed your post. If your post scored an uncommonly high or low reach score, you could assess what factors went into the result. For example, which hashtags did you use? When did you post? Was your call-to-action (CTA) clear? Asking these questions based on reach metrics can help you optimize future campaigns for better performance. You can measure your reach rate by dividing the total reach of your post by the number of followers you have. Sales In addition to Instagram’s shopping features, drive people to your website by adding UTM parameters to links. This function lets you track conversions, including how much revenue you earn via Instagram. These metrics are stored in your chosen web analytics program and can provide tangible insight into how much traffic your Instagram marketing strategy drives and what content converts into actual sales. Saves Instagram saves allow users to “save” posts for later by choosing the “bookmark” item at the bottom of the post. By tracking saves over time, you can determine which content pieces drive the highest number of saves and adjust your Instagram marketing strategy to reflect this. While there are many other metrics Instagram marketing strategists can dive into, these three provide a clear view of content that performs well, informing current and future strategies. Top Tips For Instagram Marketing With millions of active users, Instagram is a major platform for businesses to market their products and services. However, with so many brands vying for attention, it’s often challenging to stand out from the crowd. If you need help getting started, here are our top tips for marketing on Instagram. 1. Use Free Instagram Marketing Tools Business profiles on Instagram aren’t all that different from Meta business profiles. Through Insights, you can view statistics like impressions, engagement data, and more. You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours. Insights aren’t just generalized, either. For example, you can get specific insights on posts for the week that show you how many impressions you earned for that period and what your top posts were. These free tools are priceless because you can use them to understand exactly how users interact with your content. The more you know how users interact with your posts, the better you can adjust your content to boost engagement. One category of posts that is almost always attention-grabbing is product teasers. 2. Post Product Teasers That Will (Gently) Urge People to Buy What if you could sell more products by posting product teasers on Instagram? Well, you can. Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy or scare users off with advertisements, either. If you’re too pushy, followers will drop like flies. However, product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard. Here are some posts from Gilt’s Instagram page that don’t directly try to sell a product but provide a link for followers to their Instagram shop feature where users can browse all of the brand’s inventory. When you use the link and click on an item, you are directed to their website, where the brand offers a 70% discount while showing you photos of other available products. The ads work because they aren’t pushy. They’re laid back. They tease users with the discount and product images to download the app and shop around. This works for almost any industry. For example, Starbucks teases its audience by announcing seasonal drinks with sharp imagery without trying to force people to buy them. When you tease people about products they are interested in and don’t push them into buying anything, they’ll be more likely to pull the trigger and buy something. If not, they’ll at least engage with your post by liking it, commenting on it, or sharing it with a friend; don’t be afraid to show off the goods by posting product photos. Just do it gently. It also helps to create some sponsored ads. 3. Create Sponsored Ads Instagram ads have become commonplace on the platform. The best part? You can control how much you want to spend on them by setting an ad budget. You can showcase just one sponsored Ad or multiple Ads with the carousel feature. This allows brands to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before. For sponsored ads, use engaging content to appeal to the target demographic you want to entice. You can also turn existing posts into sponsored ads, so keep an eye on your top posts. You can push these high-performing posts out later to potential customers through sponsored ads. Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many other forms of sponsored ads that you can post, such as:
4. Use Instagram Stories If you want to generate leads, Instagram Stories are here to help. This feature is very similar to Snapchat Stories (and is even a direct competitor). Rather than appearing in the news feed, Instagram Stories appear in a small area above it. Once a user clicks on your photo at the top, a window will pop up where they can view your Story. Instagram Stories differ from regular posts because they come in a “slideshow” format. They’re only live for 24 hours, but you can save to any of your devices and reuse them later. The benefits of Instagram Stories for brands are truly endless. For starters, Stories are displayed at the top of follower timelines, where users look daily. Brands can use stories to capture behind-the-scenes insider posts that may not be as “high-quality” as regular posts. Also, you don’t have to worry as much about posting content that aligns with the “aesthetic” of your brand or your Instagram page regarding Stories. Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short videos, rewind videos, live videos, Reels, or Boomerangs. In addition, you can use tools like Canva and InVideo to create amazing images and videos for your stories. Instagram Reels are short videos that are up to 60 seconds long. Unlike stories, these do not disappear after 24 hours. Much like TikTok, you can also use a set of built-in editing tools to enhance the video. You can also tag other accounts in Stories, which is great if you collaborate with another brand or influencer. Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals. However, many useful apps integrate with Instagram to further enhance your posts. Every photo and video you add will play in the same sequence that you added it. The number of posts you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally. Stories are accessible from your computer and the Instagram app, and you can share them as direct messages depending on the page’s privacy settings you’re viewing. If you haven’t partnered with influencers already making a killing on Instagram, find a few you want to work with and reach out to them. If you want variety in your Instagram marketing, there are plenty of opportunities away from Instagram Reels, including:
5. Partner With Influencers For a Wider Reach If you want to reach potential customers on Instagram, the fastest way is through influencers who have already built an audience with a large following. More and more people buy services or products based on what they see in their feeds from the influential people they follow. They trust them. Implementing influencer marketing within your strategy has a strong possibility of success, with Instagram being the most popular channel for influencer campaigns. If you partner with the right industry influencer, you can get your brand out in front of those users. The first step is identifying a few influencers with an audience relevant to your product or service. Without too much effort, the brand has put itself in front of thousands of potential customers (and new followers) through one post. If you throw aside the short-term gains and direct sales that you can make from an influencer campaign, there are even more long-term benefits. These days, authenticity is crucial for brands and resonates most with customers. If you build a relationship with each influencer, you’ll build lasting brand awareness with a new audience. Further, if you play your cards right, you could even work with a top influencer to gain millions of likes, Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos. 6. Come Up With an Interactive Branded Hashtag If you want instant engagement, interactive hashtags are a great way to get it. Red Bull has racked up almost 500,000 posts featuring their tag, #givesyouwings. Customers can then use the tag to post user-generated content. This allows users to search through all posts relating to your brand. It also lets you easily search through images you might want to consider reposting on your page. Creating a hashtag your company (and other users) can search for is essentially free advertising. Whenever someone posts a photo using the tag, they expose your company to their followers. If you already have a popular brand slogan or phrase, consider making that your branded hashtag. For example, Coca-Cola successfully accomplished this with its hashtag, #ShareACoke. However, no matter what you’re posting, you must post at the right times and refrain from over-posting. 7. Post at The Right Times (and Don’t Over-Post) Over-posting on Instagram is a surefire way to turn off your existing followers. If all they see is your brand on their news feed, they will probably unfollow you as fast as possible. However, you want to post consistently to stay in their news feed regularly. One of the best ways to do this is to only post during peak days and hours when your followers are online. According to Later, the worst days to post on Instagram are Saturday mornings, while every day between 12.01 AM and 9 AM is the best day to post. According to their research, the best time of day to post is 4 AM in relation to your time zone. These hours correlate with when people are getting ready for work or commuting to their jobs (and checking social media for the day). Finally, midnight or a little after is when most folks are scrolling through Instagram when they should be sleeping, so this makes sense as the second most popular time to post. You can find when your followers are most active in Instagram Insights, so your best days and times to post may differ depending on your specific audience. Schedule your posts to go live during these days and times with a tool like Hootsuite, Later, or Sprout Social. The research also shows that you should post between one and two times per day, but no more or less. If you’re tempted to post more, use Instagram’s carousel album feature to post multiple images or ads in a slideshow format. That way, you won’t overwhelm your followers’ feeds. After you’ve made these changes, track your metrics to keep an eye on areas where you can improve your Instagram marketing tactics. 8. Make Sure You Track The Right Instagram Metrics While monitoring your follower count is important, other key metrics can give you a more comprehensive understanding of your audience and how they interact with your content. One of the best Instagram marketing tips I can give you is measuring the right metrics. That means: Engagement rate. How many users interact with your content through likes, comments, shares, saves, or direct messages? Is there a content type that performs best? Follower growth rate: A measure of how quickly your audience grows. This metric can be an important marker for success on the platform, as it shows how much traction you’re gaining with your content. Website traffic: How many of your customers are from Instagram and directly to your website? Use analytics to understand how much of your Instagram traffic converts. Link clicks per post: This is the number of times someone clicked on the hyperlink in your Instagram post. The higher the number of link clicks per post, the better it indicates that people are interested in what you have posted and want to learn more. Engagement rate by followers on Instagram: Refers to the percentage of followers who engage with your posts through likes, comments, shares, or saves. A high engagement rate means that your content is resonating with your audience, and it can lead to increased visibility and growth on the platform. Away from metrics, another feature worth paying attention to is tagging. Read on to learn more. 9. Got Products In Your Content? Tag Them With this feature, Instagram users can buy an item from the social media site. When users click on an Instagram tag, they get additional information about the product and can buy it there and then. The benefits of Instagram product tagging are numerous. It:
That’s tagging covered. Next up are some Instagram marketing tips to help you with reels. 10. Learn How To Make Instagram Reels Work For Your Audience As mentioned earlier, Instagram Reels allows users to create short videos. These can be up to 60 seconds long and share them with their followers. Instagram Reels provide a great platform for businesses and individuals to engage their audience. The site now lets users insert adverts into their reels. Instagram calls them “Boosted Reels,” and they feature in the following:
11. Keep Track of New Updates and Features Want a simple way to keep ahead of the competition and maximize your marketing? Of course you do! It’s one of the most basic Instagram marketing tips I can give you: Keep up-to-date with Instagram’s features and updates. I can pretty much guarantee many of your competitors won’t do that. They might:
FAQs How do I market my small business on Instagram? Whether you’re a multi-national company or a small business starting out, you can effectively market yourself on Instagram. Here are some steps you can take today:
Here are some Instagram marketing tips direct from Meta to further promote your business:
What is the best posting strategy on Instagram? What works for one person may not work for another. However, there are a few general guidelines that apply to everyone. Identifying your target audience and determining what times they are most active on the platform is essential. Once you know this information, schedule your posts accordingly to ensure maximum reach and engagement. Another crucial factor is consistency; aim to post at least once or twice daily, but keep quality over quantity. Additionally, use hashtags relevant to your brand and content in each post. This helps increase visibility among people who aren’t following you yet and might find your content appealing. Is Instagram marketing effective?Instagram marketing can be incredibly effective when done correctly. According to Hubspot, it has the highest return on investment in 2023, and experts agree Instagram marketing will continue to perform well. Conclusion While wading into the world of social media marketing may seem overwhelming, employing these Instagram marketing tips makes your descent simple. As you work on growing your following and interacting with your target audience, be sure to keep an eye on your metrics, both those available from the app itself and those from an external platform like Google Analytics. With those metrics, monitor and adapt your posts constantly. In digital advertising, things move quickly; you must be able to shift your best practices accordingly.
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In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta. But even as users signed up for Threads in droves, with some clearly eager to flee the chaos of Elon Musk’s Twitter, the sudden success of Meta’s app could raise a new set of concerns. Meta has long been criticized for its market dominance, and for allegedly trying to choke off competition by copying and killing rival applications. Now, some competition experts and even some Threads users worry that if the new app’s traction continues, it may simply lead to the accumulation of even more power and dominance for Meta and its CEO Mark Zuckerberg. With Twitter in chaos, Mark Zuckerberg looks to pounce “The prospect of total monopoly by Meta, yikes,” wrote one user. “It’s a real problem for society when a few dozen people and companies own every single thing so that no alternative paradigms can exist that they don’t co-opt from the cradle,” replied another. Twitter had always been much smaller than Meta’s platforms, but it had an outsized influence in tech, media and politics. As Twitter faltered under Musk, though, a cottage industry emerged of smaller apps trying to capture some of its magic. Now more than any of them, Meta seems best positioned to claim the crown. Threads’ blockbuster launch this week highlights the uncomfortable reality of the modern digital economy: To potentially beat some of the biggest players in the industry, you might have to be a giant yourself. The power of Instagram The overnight success of Threads is a testament both to the dissatisfaction with Musk’s ownership of Twitter and to the unique power and reach of one of Meta’s most important properties: Instagram. Instagram has more than two billion users, far more than the 238 million users Twitter reported having in the months before Musk took over. When new users sign up for Threads, which they do using an Instagram account, the app prompts them to follow all of their existing Instagram contacts with a single tap. It’s optional, but is easy to accept, and it takes a conscious decision to decline. By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. That frictionless experience has allowed Threads to leapfrog what’s known in the industry as the “cold start” problem, in which a new platform struggles to gain new users because there are no other users there to attract them. Thanks to the Instagram integration, “that biggest problem, the chicken-egg problem, has been solved from the jump,” Reddit co-founder and venture investor Alexis Ohanian said in a video Thursday (posted, naturally, on Threads). That Threads appeared to clear that hurdle easily, Ohanian said, makes him “bullish” on the new app. Competition concerns But that same innovation that made signing up so many users so quickly may raise competition concerns, particularly in Europe where new antitrust rules for digital platforms are set to go into effect in a matter of months. “From a competition perspective this can be problematic because Meta can use it to leverage its market power and raise barriers to entry, as other rivals would not have the customer base Meta has via Instagram,” said Agustin Reyna, director of legal and economic affairs at the Brussels-based consumer advocacy organization BEUC. Twitter threatens to sue Meta after rival app Threads gains traction Under the EU’s Digital Markets Act (DMA), “digital gatekeepers” — a term that’s expected to cover Meta and/or its subsidiaries — will be prohibited from combining a user’s data from multiple platforms without consent, Reyna said. Another restriction forbids requiring users to sign up for one platform as a condition of using another. Instagram CEO Adam Mosseri appeared to acknowledge those issues this week in an interview. Threads won’t be launching in the EU for now, he said, because of “complexities with complying with some of the laws coming into effect next year” — a statement The Verge suggested was a reference to the DMA. The DMA was passed specifically to deal with the antitrust concerns raised by large tech platforms. That Threads apparently cannot (yet) comply with rules designed to protect competition underscores uncertainty about the app’s potential competitive impact. Meta’s approach to Threads could also revive longstanding criticisms about the company’s alleged practice of copying and killing rivals, particularly as Twitter has warned Meta it may sue over claims of trade secret theft (an allegation Meta denies). The issue isn’t limited to the realm of social media. As the world races to develop artificial intelligence, Threads represents a huge new opportunity for Meta to gather training data for its own AI technology, in a way that could help it catch up to industry leaders such as OpenAI and Google. That could complicate any attempt at a comprehensive analysis of what Threads means for competition in tech. An uncertain impact on advertisers and users. Part of what makes the debate so complicated is Threads’ seemingly very real threat to Twitter. If Threads puts pressure on Twitter to improve its service, that is a form of competition between apps, said Geoffrey Manne, founder of the Portland, Oregon-based International Center for Law and Economics. But, he added, if it leads to a concentration of power in the social media industry more broadly, it could mean a reduction in competition overall. It all depends on how you define the market. “I’m inclined to say it does both simultaneously, and the ultimate consequences aren’t so clear,” Manne said. Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. It’s possible that once Threads introduces advertising — which Zuckerberg has said won’t happen until the app has increased to significant scale — Threads simply reinforces Meta’s advertising market power, Manne said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous. Jeff Blattner, a former DOJ antitrust official, said it can only benefit consumers to have Threads as a rival to Twitter. “Two platforms run by maniac billionaires are better than one,” he wrote on Threads — though if Threads is so successful as to effectively knock out Twitter altogether, then in some ways the original question about Meta’s dominance will still stand. An olive branch Threads has one thing going for it that may nip any competition concerns in the bud: A commitment to integrate with the same open protocols used by other distributed social media alternatives, such as Mastodon. That would give users the option to migrate their accounts, along with all their follower data intact, to a rival like Mastodon that isn’t controlled by Meta. While that interoperability isn’t available yet, Mosseri has repeatedly highlighted it as a priority on his to-do list. When and if it happens, that could be a significant step. What may appear now as an audience grab by Meta could someday wind up being how millions of people were onboarded to a massive, decentralized social networking infrastructure that is not controlled by any single company, individual or organization. “This is why we think interoperability requirements are so important,” said Charlotte Slaiman, a competition expert at the Washington-based consumer group Public Knowledge. If users could port their entire social graph from one rival to another whenever they wanted, she said, “we could have more fair competition based on the quality of the product, not just incumbency advantage.”
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The ‘volatility’ of Twitter under Elon Musk has opened a window to compete. It’s a ‘risky’ bet worth trying, says Instagram boss Adam Mosseri. While Mark Zuckerberg and Elon Musk are still preparing for a possible cage match, starting today, their two companies are officially battling. Meta has released Threads, its standalone Twitter competitor that is based on Instagram’s account system. According to the head of Instagram, Adam Mosseri, Twitter’s “volatility” and “unpredictability” under Musk provided the opening to compete. In an interview, Mosseri says that Threads is designed for “public conversations,” a direct reference to how Twitter execs have described the purpose of the service over the years. “Obviously, Twitter pioneered the space,” according to Mosseri. “And there are a lot of good offerings out there for public conversations. But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community that was already using Instagram.” Meta has been planning to release Threads, its self-described “sanely run” version of Twitter, for a while. The backlash to Musk’s recent limiting of how many tweets people can see per day was a catalyzing event for getting the app out the door this week, according to internal company documents I’ve seen. They also say that Meta expects “tens of millions” of people to try Threads within the first few months of availability. As Mosseri describes it, Threads is a “risky endeavor,” especially since it’s a new app people have to download. Meta has made the onboarding process easier by letting you auto-populate your account info and follow list from your Instagram, which I was able to do quickly after being granted access to Threads earlier today. “I think it’d be a mistake to underestimate both Twitter and Elon.” Another dynamic Threads has to contend with is that Twitter has been around for a long time and built up a unique network that is hard, if not impossible, to replicate. Even with Musk’s antics over the past several months, it’s clear Meta knows that unseating Twitter won’t be easy. “I think it’d be a mistake to underestimate both Twitter and Elon,” says Mosseri. “Twitter has got a lot of history; it has an incredibly strong and vibrant community on it. The network effects are incredibly strong.” Threads is strikingly similar to Twitter in key ways. The app’s main feed shows posts (or, as Mosseri calls them, “threads”) from accounts you follow, along with accounts recommended by Instagram’s algorithm. You can repost something with your own commentary, and replies are featured prominently in the main feed. There is no feed of only people you follow, though that could be added later. Posts on Threads can be up to 500 characters long and include photos or videos that are up to five minutes long. There are no ads, at least for now — adding those will be a “champagne problem” if Threads achieves enough scale, per Mosseri. There also isn’t a paid verification scheme that unlocks additional functionality, though Instagram’s blue checks will port over to Threads accounts. With some exceptions for extreme cases like the sharing of child exploitation imagery, moderation actions Meta takes against a Threads account will not impact its associated Instagram account, according to internal documents I’ve seen. Thanks to the deep ties between Threads and Instagram, you can quickly share posts from Threads to your Instagram story or feed. There’s also the ability to share links to Threads posts in other apps, which Mosseri predicts will be helpful as “we try to bootstrap it out from nothing.” Meta has been busy this week onboarding a bunch of celebrities from the worlds of Hollywood, music, professional sports, business, and the like to Threads ahead of its public release. Celebs already spotted on the app include Karlie Kloss, Tony Robbins, Dana White, Gordon Ramsay, Ellie Goulding, Jack Black, Russell Wilson, and the Brazilian pop star Anitta. Threads is initially available in 100 countries, including the US, but not in the European Union. It’s being excluded from the EU initially due to “the complexities with complying with some of the laws coming into effect next year,” according to Mosseri. That’s likely a reference to the Digital Markets Act, which imposes a bunch of new legal obligations on so-called “gatekeeper” platforms like Meta. Meta plans to eventually hook Threads into ActivityPub, the decentralized social media protocol that also powers Mastodon. That integration isn’t ready at launch, though, as I previously reported. When it’s enabled, Threads users will be able to interact with Mastodon users and take their accounts with them to other clients that support the ActivityPub standard. As Mosseri puts it, this is a move designed to appease creators who have grown increasingly wary of relying on the whims of centralized social media companies. “I think we might be a more compelling platform for creators, particularly for the newer creators who are more and more savvy, if we are a place where you don’t have to feel like you have to trust us forever,” he says. “It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant” In terms of what success looks like for Threads, Mosseri tells that he isn’t interested in killing Twitter or even getting the app to Instagram-level scale of over 1 billion users: “It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant than if it gets hundreds of millions of users.” I’m curious how this project started. Whose idea was it? What was the strategy? Well, a couple of different things. The idea at a high level is we have this amazing creative community on Instagram. We have amazing creators on the platform. Obviously, Twitter pioneered the space, and there are a lot of good offerings out there for public conversations, but just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community that was already using Instagram. And so we wanted to see what that might look like. Is it a tab in the app? Is it bringing text to feed? Is it a separate app? A bunch of different people [inside Meta] were playing in this space, as you can imagine. You’ve got a lot of sources, I know. I’m sure you heard a bunch of different things. People all over the company were playing. What we tried to do is pull everything together into a more focused effort so that instead of building a bunch of things not that well, we could try to place a meaningful, risky, but compelling bet together. So that all came together in the late winter. Was there anything specific with how Elon Musk is handling Twitter that led you all to move now? There are a lot of things one could point to, I think. I think it’d be a mistake to underestimate both Twitter and Elon. Twitter has got a lot of history; it has an incredibly strong and vibrant community on it. The network effects are incredibly strong. A bunch of advertisers pulling their budgets doesn’t necessarily affect the network engagement at all; in fact, it might even help and not hurt over the long run. I do think there’s a lot more noise around Twitter than there was. Just the volatility and the unpredictability of what seemed to be going on there seemed like it might present an opportunity. If things like stability started to become an issue or if they changed the product too drastically, those were things that might leave an opening for us in a space that otherwise looked pretty particularly difficult to compete in. “Any time you build a new app from scratch, it is much less likely to succeed than to succeed” I want to be clear: any time you build a new app from scratch, it is much less likely to succeed than to succeed. So this is still a risky endeavor, but it just seemed like the landscape was changing. People were interested in having alternative options to have public conversations. It’s not just us playing in the space in addition to Twitter, obviously. And we have this really strong, vibrant creator community. So it just seemed worth at least putting a small team together to explore some ideas. And then when we had a design and a direction we were excited about, then we were like, “Alright, let’s take a swing and let’s see what happens.” Why do it as a standalone app off of Instagram? It was a hugely contentious debate internally. You could be in feed. You could be a separate tab. You could be a separate app. The challenge with text posts in feed is that the post and comment model just fundamentally does not support public discourse as well as the model that Twitter pioneered with tweets and replies. Treating replies as equal as opposed to subordinate somehow just allows for a very different and much more broad range of public conversations. People do post text to Instagram all the time, even though we don’t support it first class, and we’re experimenting with that, too. That’s great, but I think it solves a much smaller use case than public discourse more broadly. Then there’s a separate app versus separate tab. Separate tab is tough. There’s only so much stuff you can shove in the app. It’s already feeling too complicated. We’re trying to actually simplify right now, and so it’s certainly working against that. And generally, when you build a separate tab, you find you want to push all that distribution through a feed invariably in order to bootstrap it. You kind of end up right back in that first problem. A separate app is way less likely to succeed because you have to bootstrap a user base from very little or from nothing. But if you do it, if you succeed, the upside is so much more significant. You’ve got more space to play with. You’ve got a different mental model with a new space. With a new app comes the opportunity to have people think about what they can do in that space much more differently than trying to climb from under the shadow of what the app has been for before. Most people still think of Instagram as primarily a photo sharing, feed app, and all the growth and sharing on Instagram for half a decade has been in stories and in messaging. But we still have that identity because that’s our heritage. And so a new app allows you to shape that in a way, too. So, higher beta. More risk, more possible reward. Not everything we do like this is going to work, but we should always be placing a couple of high-risk bets like this if we’re going to hope to really evolve forward as fast as I think we need to as a company. I’m sure naming this the name of another standalone app that you all shut down a couple of years ago, the irony of that is not lost on you? It is not. And you know this, too: You all’s track record on launching standalone apps in-house, they don’t tend to live after several years. Do you have any conviction that this time will be different? You described this as a bet. Are you all committing to it long term? If we’re going to build a separate app, it makes no sense to do it if you’re only going to do it for six months or a year. You have to give it a real run. You have to assume that out of the gate, it doesn’t succeed [and] that you get a bunch of things wrong, and you need to learn and adapt. I’ve been involved in a handful of new apps over the years. I do think the mistakes we made in the early years was building something that was too much like Facebook. It was just a different version of Facebook. So why would you even do it? Facebook Home, which I was involved in, which was the same content as Facebook. Paper was the same content, just a different design from Facebook. Then I think we actually pivoted too far away from that. We kind of overcorrected toward things that didn’t seem to really lean on any strategic strengths that we had. We were just building a bunch of different apps. My hope with this, with Threads — which I am telling you is very risky, but I am also telling you I’m more excited about this than I have been about any of the other projects — is that it’s the right balance. We have a community that is interested. You can bring your identity from Instagram over to Threads. You can bring all the accounts you follow over to Threads with you. The two apps are interconnected and can promote each other and help each other. But it is sufficiently a different use case — public conversation — than visual sharing, which is obviously our bread and butter, that I’m hoping it’s the right balance. But we’ll see. The ActivityPub element of this I’m fascinated by. I reported that the plan was recently to integrate with that in a few months or so. It’s not happening on day one. Why not do that at launch, and why are you doing that at all? Let’s start with why we are doing it at all. I do think that more and more people are going to be interested in and appreciate more open systems. And I think that’s the direction of travel for the industry. That’s going to be a painful shift for a lot of the larger platforms that already exist out there. But as people become more and more savvy about the benefits and the risks involved with using any of these platforms, then I think they’re going to be demanding more. “I do think that more and more people are going to be interested in and appreciate more open systems.” Creators are a really good example. Creators are becoming more and more savvy. They’re using more and more platforms. It’s becoming rarer that a creator is completely attached to one platform because they’re always worried about the risk of being overly beholden to one company that they obviously can’t control. So I do think this is the direction of travel, and I think that a new app offers us the opportunity to really step into this space. It would be very, very difficult to take an existing app like Instagram and then integrate it. But this allows us to learn because we’re going to get a lot of criticism and a lot of feedback on how we integrate with ActivityPub and the Mastodon networks. I’ve already learned a lot from talking to people in the community. This is us leaning into where I think the world is going. And also, it has some really kind of nice benefits. I think the average creator today on Instagram probably doesn’t know what Mastodon or ActivityPub is and probably doesn’t need to. But when you start to think through the logical implications, or at least the opportunities of integrating fully over the long run, I think some pretty interesting opportunities arise. The one that I think resonates the most with creators, in my experience, is that you should own your audience. If you decide to leave Threads one day, you should be able to bring your audience with you. I’ve talked about this idea in a couple of different contexts. There are, I think, better ways to do this over the long run, but I do think ActivityPub allows you to support that. I think we might be a more compelling platform for creators, particularly for the newer creators who are more and more savvy, if we are a place where you don’t have to feel like you have to trust us forever or you can build up an audience, and then you can bring that audience with you elsewhere if you really have to at the end of the day. That’s just one example of a benefit. I think there will be more over time. It’s a combination of trying to lean into where the world is going, trying to empower creators, and also trying to learn and be honest and humble about the fact that we [Meta] come from a very different phase of the internet. We know that we need to evolve, or else we run the risk of becoming irrelevant. And so, let’s be open-minded, let’s try some new things, let’s learn, and let’s adapt. And not shipping it [ActivityPub integration] at launch? Is that just because... We just didn’t have time. It requires a bunch more work. Think about everything we have to do. Like, if you’re building safety classifiers, you need to be able to run those classifiers on datasets that aren’t our typical datasets, right? If you’re following accounts on other servers in the Threads app, how do we classify that content? There’s a bunch of engineering work there. How do reporting flows work? How does strikes with accounts work? How does ranking work? “I didn’t want us to miss our window entirely.” We knew it was going to slow us down. We were hoping to launch with support. But we got to a point where I was just like, “Look, we have to go because I think our window is going to close otherwise.” And we just have to fast follow with this as quickly as we can. If that’s a while later, it’s a while later. And that’s unfortunate. But at some point, I think timing is everything. I didn’t want us to miss our window entirely. Did you want encrypted direct messages (DMs) in Threads? To start, we don’t want to do any DMs. I don’t know if that’s going to last as a decision, but particularly in the US, I think people have a little bit of inbox fatigue. We all have a lot of different inboxes that we manage. What do you use for your sources? Signal? Yeah, Signal. But Twitter is a top-of-funnel thing. There’s that from-tweet-to-DM loop that happens. Yeah, exactly. But there’s iMessage. There’s Facebook Messenger for a bunch of people more on Android than iOS here in the US. There is obviously Instagram DMs, which has been really on fire lately. I live in Europe now, where WhatsApp is what everyone lives on. The idea was to lean into openness, to allow people to share threads on other DM networks. And ideally, that would happen on Instagram DMs, but it could happen anywhere. And we’ll see if that is sufficient. Maybe it’s not for a modern social network, but maybe it is. And if it is, we get to avoid further fragmenting the space, and we get the benefit of allowing people to raise awareness of threads on any network, which could be good as we try to bootstrap it out from nothing. Why is Threads not available in the European Union? That seems like a huge missed market opportunity. Is that due to uncertainty about the Digital Markets Act? The complexities with complying with some of the laws coming into effect next year are significant. We don’t want to launch anything that isn’t forward-compatible with what we know and what we think is coming. It’s just going to take longer to make sure not only that it’s compliant but that any claims we make about how we’ve implemented compliance stand up to our very high set of documentation and testing centers internally. To be really honest, I’m bummed about it. I’ve been living outside of the US for a year now. I’m on a total kick pushing teams [inside Meta] to stop leaving things half-launched and get them out to the rest of the world. I meet creators who are asking questions like, “Do I need to move to the US to get access to such and such feature?” And it breaks my heart. But this one is just going to take a bunch of time. But it is coming eventually to the EU? That’s the plan. The same moderation rules will apply from Instagram to Threads? Yeah, in the app, it’s the same community guidelines. And I assume you’ll have a similar monetization model? There will eventually be ads in there as well? If we are successful, if we make something that lots of people love and keep using, we will, I’m sure, monetize it. And I would be confident that the business model will be ads. Right now, we are not focused on monetization. We’re very, very focused on just trying to make something that people love to use. And then, if we get something to scale, that’ll be a champagne problem. Is success killing Twitter? I don’t think so. I think time has shown that there’s room for multiple players in different spaces. There are definitely network effects, and there are definitely competitive effects. But I think you look at a lot of countries around the world, and there’s a couple of major players in the social space between messaging and stories and feeds and in any combinations thereof. Brazil is a really good example. Instagram is on fire in Brazil, and WhatsApp status is enormous in Brazil. And they both continue to grow really rapidly over the last couple of years, despite the fact that they’re both huge. I think Twitter will continue to exist. I think success will be creating a vibrant community, particularly of creators, because I do think this sort of public space is really, even more than most other types of social networks, a place where a small number of people produce most of the content that most everyone consumes. So I think it’s really about creators more than it is about average folks who I think are much more there just to be entertained. I think [we want] a vibrant community of creators that’s really culturally relevant. It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant and if it gets hundreds of millions of users. But we’ll see how it goes over the next couple of months or probably a couple of years.
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Twitter is considering legal action against Meta over its fast-growing rival app Threads. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a "friendly" alternative. Twitter's Elon Musk said "competition is fine, cheating is not" - but Meta denied claims in a legal letter that ex-Twitter staff helped create Threads. More than 70 million people have signed up for the new app, according to Meta. Twitter has an estimated 350 million users, according to Statista. According to an SEC filing from 2013, it took Twitter four years to build the same number of users that Threads gained in a day - though Twitter grew its userbase from scratch, while Threads was able to tap into the pre-existing two billion monthly users Meta says Instagram has. The look and feel of Threads are similar to those of Twitter, BBC News technology reporter James Clayton noted. He said the news feed and the reposting were "incredibly familiar". But US copyright law does not protect ideas, so for Twitter to be successful in court it would have to prove that its own intellectual property, such as programming code, was taken. And in 2012 Meta was granted a patent for "communicating a newsfeed" - the system that displays all the latest posts when you use Facebook. In a move first reported by news outlet Semafor, Twitter attorney Alex Spiro sent a letter to Meta CEO Mark Zuckerberg on Wednesday accusing Meta of "systematic, wilful, and unlawful misappropriation of Twitter's trade secrets and other intellectual property" to create Threads. Specifically, Mr Spiro alleged that Meta had hired dozens of former Twitter employees who "had and continue to have access to Twitter's trade secrets and other highly confidential information" that ultimately helped Meta develop what he termed the "copycat" Threads app. "Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information," the letter says. "Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice." Mr Musk said that "competition is fine, cheating is not" in response to a post on Twitter that referred to the legal letter. On Threads, Meta spokesperson Andy Stone posted that "no one on the Threads engineering team is a former Twitter employee - that's just not a thing". Both Mr Musk and Mr Zuckerberg have acknowledged the rivalry over Threads, which is linked to Instagram but works as a standalone app. As it launched in 100 countries, Mr Zuckerberg broke more than 11 years of silence on Twitter to post a highly popular meme of two nearly identical Spider-Man figures pointing at each other, indicating a stand-off. Shortly after, and as the word "Threads" trended globally on his platform, Mr Musk said: "It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram." Twitter CEO Linda Yaccarino said in a tweet on Thursday that while the platform, is "often imitated" it "can never be duplicated". Both Meta and Twitter have undertaken significant layoffs this year, with Meta announcing in April that it would cut staff levels by approximately 10,000. Twitter lost a large proportion of its 7,500 employees, as high as 80%, in waves of redundancies following Mr Musk's takeover last October.
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Meta's answer to Twitter has finally arrived in the form of an app called Threads. Buzz around the new platform, which launched on July 6, has been amplified by recent disruptions to the Twitter user experience after Elon Musk announced the temporary introduction of "rate limits," which put a cap on the number of posts users could read, citing "extreme levels of data scraping & system manipulation" from AI companies as the reason for the measures. More than 10 million people signed up for Threads in its first seven hours of being launched, according to a post from Mark Zuckerberg on the app, and some people on social media have been speculating on whether Threads could potentially replace Twitter in light of growing dissatisfaction with the app under Elon Musk. Jokes about the rivalry between Threads and Twitter have been sprouting up all over social media today, particularly because of a June tweet from Musk challenging Zuckerberg to a real-life cage match, sparking speculation and an increasing number of internet jokes about a feud between the two tech moguls. Some users have said that Zuckerberg, whose recent efforts at competing in jiu-jitsu tournaments have stirred up a renewed interest in his life and reputation, has delivered a searing blow to Musk with his unveiling of Threads, and people are now using memes to commentate on and hype up the online drama. Zuckerberg posted the famous Spider-Man-pointing-at-Spider-Man meme on Twitter late Wednesday night, which has been interpreted as referencing the similarity that Threads bears to Twitter. It's been viewed more than 15.7 million times at the time of writing. Zuckerberg's last tweet before then was on January 18, 2012. Other users are now referencing the Zuckerberg-Musk fight rumors in their posts about the Threads launch, on the Threads app @mylesoneal via Threads @mylesoneal via Threads @jessechuku via Threads @jessechuku via Threads People are envisioning the stress they think Musk might be feeling right now @jeremylynchofficial via Threads @memezar via Threads Memes about the death of Twitter are also starting to spread on both platforms —i@m•Satya (@TechGen18) July 6, 2023 —?̷?̷?̷ ? (@Theylovelus) July 6, 2023 @jessechuku via Threads Meanwhile, loyal Twitter fans are making their own memes about staying put —Cephas (@CephasIsaacOgu) July 6, 2023 —Tessa (@Tessicat) July 4, 2023 —Shubham (@driiiiiizy) July 6, 2023 And some people are just overwhelmed by the new choices about where to spend their scrolling time —kira ? (@kirawontmiss) July 6, 2023 —?????? ????? (@yourfavmemes_) July 6, 2023 @romankemp via Threads @romankemp via Threads
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It’s no secret that humor serves as a highly effective tool to persuade people. It’s also safe to say that memes go beyond their humor, especially when it relates to marketing. However, meme design that is effective, humorous and with it’s own viral edge is tough to create. If you try to make a meme that is only relevant to a small group of people, it may not be as widely shared as an image that has more universal appeal. For designers as well as marketers, there are multiple things to consider when coming up with an effective meme design. The word ‘meme’, originated first with evolutionary biologist Richard Dawkins in 1976. Combining the Greek word mimeme—translated to “imitated thing”—and gene. By Dawkins’ definition, memes are cultural ideas that spread and repeat themselves across society. Add the Internet and an evolving sense of humor, and you have the Internet meme. The internet meme is a vessel of communication, a signifier of the comedic zeitgeist, and a device for channeling the inherent anxieties of youth. Meme design, mass appeal, and audience! Memes hold great power to influence the way people think and act. A meme that doesn’t consider its audience, or chooses shock value, can backfire and be tough to come back from. A meme that’s offensive, irrelevant, or out of touch can quickly lead to some facepalms. Overall, a good meme is successful when it is simple, funny, and appeals to a large audience. Keeping this in mind, meme design should keep your buyers’ persona at the center of their brainstorming process. Sure, jumping on every viral meme trend might seem like an opportunity you shouldn’t miss. However, it might be in your brand’s best interest to reflect on the types of media your prospects and followers typically consume. Simplified Tip: A good place to start with your meme design would be the interests and problems of your audience, where you might be able to find some common ground for humor. Understanding the psychology behing viral meme design. The most successful, or the content with the most derivatives, tended to be ones that provoked high-arousal emotions. When we take this into the context of memes, high-arousal emotions can range from strong agreement and laughter to disagreement and anger. For example, a college student might love a meme that ridicules their rival school, but be angered at a meme that makes fun of a particular aspect of his school. Both possess the potential to cause him to interact with them as a user. By him sharing it, commenting on it, or retaliating with his own meme he is by extension, sharing your brand’s content, which remains a common goal across the marketing industry. Meme design that doesn’t forget relevancy and relatability. A good meme, that has the ability to go viral, is made with timing and location in mind. This means that a meme’s “relevance to current events, its relation to extant successful memes, and the interests and values of the people using the spaces in which the meme is unleashed” all affect people’s “propensity to be infected by it.” Thus, relatable content that’s relevant will always emerge on top, especially in terms of the virality of content. Social validation & viral memes. A successful meme will always make the viewer feel a sense of social validation. Social validation can be defined as the “tendency for individuals to look to others to see what others are doing to determine if a behavior is normative and appropriate”. A good meme will use social validation to create a sense of collective identity. For instance, take a meme depicting someone feeling clueless during an exam. Someone seeing this meme may feel relieved. Maybe because they are not the only one at their school that finds exams extremely difficult. Even though everyone may seem to be comfortable with the exam when they see this meme being liked and propagated. They feel a sense of collective identity and frustration with people in the same boat. He also realizes that he is not the only one–his experience is shared. Sealing the deal with humor and authenticity! Your main purpose when you decide to design a meme, that you also wish to be a viral hit, should be getting the humor right. A good meme is hilarious first, and a marketing tool later. Logically, the more number of people who can understand, appreciate, and relate to a meme’s humor, the more popular it will become. A tried and tested way to go about this includes conducting good research, staying up to date with the current trends and memes. And, choosing a subject both you and your widest audience can relate to. Where does the authenticity come in? No, you can’t generate a viral trend each time you post and that shouldn’t be the standard either. What we mean by authenticity is that the content you share on your social media should be as accurate a picture of you as possible. Instagrams style has transformed massively over the past decade. And highly staged images, with lots of polish and filter, just don’t work anymore. It’s no longer cool to be manufactured. Most brands are embracing a raw format when telling their story online. Due to this shift, we have also noticed an increase in some of the biggest brands turning to memes on social media every now and then. This gets them an edge over their competitors and convey their message to a larger audience. Simplified Tip: Collect the right materials for your meme, this could be a trending meme format or an old meme that everyone is familiar with. Keep the content short and simple. Also, make sure you’re finding the right expression to convey what you’re trying to say. On a concluding note, we’d like to tell our readers that not all memes need to generate a laughter riot. However, they can still be used on your feed, stories, and any other social media outlet that you communicate and socialize with. Sometimes the wildest things become the most popular memes. And, that’s exactly what’s so fascinating about meme culture as a whole.
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Growing Instagram Page is essential to generating leads, sales, and overall business benefits through the online channel. For brands and businesses, this ultimate guide will show you the most crucial strategies to accelerate your business account on Instagram in 2023. It’s important to grow your Instagram page in 2023, especially for brands and businesses to gain more followers. Drive sales, and increase leads and conversation rates when your page on Instagram performs well. With more growth on Instagram, your brand gains more credibility and stands out from the competition. An actively growing Instagram page is also highly favored by Instagram’s algorithm With more followers, your brand gets more leads and sales. Overall, when your Instagram page grows, your business also flourishes. Remaining stagnant on Instagram isn’t only bad for your Instagram page, it’s also bad for your business. Your business needs to stay relevant in this competitive market with thousands of competitors online. If your brand is suffering a lack of improvement on Instagram, we’re here to help. Here are ways & tips on how to grow Instagram business pages in 2023. And gain more followers. Let’s go. TL;DR:
The more followers you have, the chance of getting your promotions seen by more people is also higher. Well, increasing followers is not easy, but that doesn’t mean you can’t use some tactics. Here are effective ways to get more followers on Instagram.
Reasons why your Instagram business page is not growing Do you feel like the number of likes on your Instagram business page is stuck? That’s a sign of a stagnant business account. There are several reasons why your Instagram business page isn’t growing You’ll need to do an audit of your Instagram management strategy. Find out what’s working and what’s not, what you need to improve on, or increase efforts on. You can try and test out different ways to help improve your account performance – but that could be tedious and take a long time to get results. Here are common mistakes that cause slow advancement in followers on Instagram:
Instagram Reels: Why is it important to accelerate your business and how to use it in 2023 It’s 2023 and the IGTV is gone. But video content is very important on Instagram. No worries because Instagram has gone full-Reels for the upcoming years. Now, Instagram Reels is the frontier to gain organic growth on the app. Why? Its algorithm allows your videos to be seen by more people in a wider audience. In that sense, more people will know your brand and follow you to watch more content. Using Reels is the epitome of high exposure and the biggest brand visibility booster. Instagram Reels can help you gain new followers on your Instagram Business AccountVideo content on Instagram performs better than regular posts. Reels have effectively appealed to the mass audience on Instagram. It’s been reported that Instagram has seen an increase in average time spent on Instagram since Instagram Reels was launched. Growing Instagram Page is essential to generating leads, sales, and overall business benefits through the online channel. For brands and businesses, this ultimate guide will show you the most crucial strategies to accelerate your business account on Instagram in 2023. It’s important to grow your Instagram page in 2023, especially for brands and businesses to gain more followers. Drive sales, and increase leads and conversation rates when your page on Instagram performs well. With more growth on Instagram, your brand gains more credibility and stands out from the competition. An actively growing Instagram page is also highly favored by Instagram’s algorithm With more followers, your brand gets more leads and sales. Overall, when your Instagram page grows, your business also flourishes. Remaining stagnant on Instagram isn’t only bad for your Instagram page, it’s also bad for your business. Your business needs to stay relevant in this competitive market with thousands of competitors online. If your brand is suffering a lack of improvement on Instagram, we’re here to help. Here are ways & tips on how to grow Instagram business pages in 2023. And gain more followers. Let’s go. TL;DR:
How to gain more followers on Instagram?Boosting your followers is one part of successful Instagram business growth. The more followers you have, the chance of getting your promotions seen by more people is also higher. Well, increasing followers is not easy, but that doesn’t mean you can’t use some tactics. Here are effective ways to get more followers on Instagram.
Help Your Business
Reasons why your Instagram business page is not growingDo you feel like the number of likes on your Instagram business page is stuck? That’s a sign of a stagnant business account. There are several reasons why your Instagram business page isn’t growing You’ll need to do an audit of your Instagram management strategy. Find out what’s working and what’s not, what you need to improve on, or increase efforts on. You can try and test out different ways to help improve your account performance – but that could be tedious and take a long time to get results. See How We Can Help Your Business
Here are common mistakes that cause slow advancement in followers on Instagram:
Instagram Reels: Why is it important to accelerate your business and how to use it in 2023 It’s 2023 and the IGTV is gone. But video content is very important on Instagram. No worries because Instagram has gone full-Reels for the upcoming years. Now, Instagram Reels is the frontier to gain organic growth on the app. Why? Its algorithm allows your videos to be seen by more people in a wider audience. In that sense, more people will know your brand and follow you to watch more content. Using Reels is the epitome of high exposure and the biggest brand visibility booster. Instagram Reels can help you gain new followers on your Instagram Business AccountVideo content on Instagram performs better than regular posts. Reels have effectively appealed to the mass audience on Instagram. It’s been reported that Instagram has seen an increase in average time spent on Instagram since Instagram Reels was launched. Instagram Reels are super trendy right now. Influencers, public figures, brands, and businesses. They’re all posting Instagram Reels. Why? Views, Exposure, Page Growth. Instagram Reels are a quick and easy way to gain more views, impressions, and followers on your brand’s Instagram page. Post short, 15-second snippets showcasing behind-the-scenes content. Or even doing product features. Add on trending music, and your Reels are ready to bring a huge wave of new customers to your brand. Not sure what to post on Reels? Here are some trending ideas:
Knowing how video content can go viral easily due to Instagram’s algorithm You just need to create videos that have viral qualities. Use trending music and effects, and take some inspiration from influencers. In no time, your brand will be known more by your potential audience and you’ll enjoy higher sales thanks to the product features you post on Reels! Instagram Stories: Why does it work for your business to gain followers? Yes, Instagram stories do help you boost your followers. Instagram stories can gain a lot of discovery simply by using the right stickers. After designing your Instagram stories well The final step before posting your story is using Instagram story stickers. Instagram story stickers for Instagram growth: How does it work for your company? Instagram story stickers improve your account’s performance. Like, a lot. Simple stickers such as Polls, Sliders, Quizzes, and Questions When users interact with these stickers by asking questions, participating in polls and quizzes Your engagement rate and interactions will increase. That in turn will boost your account performance. The more interactions your account has, the better the performance and the more followers you’ll gain. Using Instagram Stories: why does it work to gain followers for your Instagram business?Since Instagram stories bring higher visibility to your page, more non-followers will visit your page when they encounter your business’ Instagram stories through the location sticker or hashtag sticker. Instagram stories can also appear on the explore page simply by adding a location sticker or hashtag sticker, so make sure you use it well. When your Instagram Stories are well-planned and designed beautifully Other users on Instagram and potential customers will have a good impression of your business. Simply put, Instagram stories help you gain followers if they’re beautiful and well-planned. Having a regular Instagram story posting schedule is important too. It’s weird for users to follow a brand that isn’t consistent in posting on Stories and doesn’t display professionalism on Instagram Stories. Therefore, Instagram Stories indeed play a big role in your brand’s discovery and exposure on Instagram. Influencer Marketing: Use Influencers to grow your account followers on Instagram Influencer marketing plays a big role in elevating your business on Instagram. When a start-up or small business has gained social proof from customer reviews, An influencer sponsorship is a cherry on top of gaining credibility for your business on Instagram. Growing Instagram Page is essential to generating leads, sales, and overall business benefits through the online channel. For brands and businesses, this ultimate guide will show you the most crucial strategies to accelerate your business account on Instagram in 2023. It’s important to grow your Instagram page in 2023, especially for brands and businesses to gain more followers. Drive sales, and increase leads and conversation rates when your page on Instagram performs well. With more growth on Instagram, your brand gains more credibility and stands out from the competition. An actively growing Instagram page is also highly favored by Instagram’s algorithm With more followers, your brand gets more leads and sales. Overall, when your Instagram page grows, your business also flourishes. Remaining stagnant on Instagram isn’t only bad for your Instagram page, it’s also bad for your business. Your business needs to stay relevant in this competitive market with thousands of competitors online. If your brand is suffering a lack of improvement on Instagram, we’re here to help. Here are ways & tips on how to grow Instagram business pages in 2023. And gain more followers. Let’s go. TL;DR:
How to gain more followers on Instagram?Boosting your followers is one part of successful Instagram business growth. The more followers you have, the chance of getting your promotions seen by more people is also higher. Well, increasing followers is not easy, but that doesn’t mean you can’t use some tactics. Here are effective ways to get more followers on Instagram.
Help Your Business
Reasons why your Instagram business page is not growingDo you feel like the number of likes on your Instagram business page is stuck? That’s a sign of a stagnant business account. There are several reasons why your Instagram business page isn’t growing You’ll need to do an audit of your Instagram management strategy. Find out what’s working and what’s not, what you need to improve on, or increase efforts on. You can try and test out different ways to help improve your account performance – but that could be tedious and take a long time to get results. See How We Can Help Your Business
Here are common mistakes that cause slow advancement in followers on Instagram:
We bring you an in-depth, latest comprehensive guide on solutions for your Instagram business growth. Instagram Reels: Why is it important to accelerate your business and how to use it in 2023It’s 2023 and the IGTV is gone. But video content is very important on Instagram. No worries because Instagram has gone full-Reels for the upcoming years. Now, Instagram Reels is the frontier to gain organic growth on the app. Why? Its algorithm allows your videos to be seen by more people in a wider audience. In that sense, more people will know your brand and follow you to watch more content. Using Reels is the epitome of high exposure and the biggest brand visibility booster. Instagram Reels can help you gain new followers on your Instagram Business AccountVideo content on Instagram performs better than regular posts. Reels have effectively appealed to the mass audience on Instagram. It’s been reported that Instagram has seen an increase in average time spent on Instagram since Instagram Reels was launched. Instagram Reels are super trendy right now. Influencers, public figures, brands, and businesses. They’re all posting Instagram Reels. Why? Views, Exposure, Page Growth. Instagram Reels are a quick and easy way to gain more views, impressions, and followers on your brand’s Instagram page. Post short, 15-second snippets showcasing behind-the-scenes content. Or even doing product features. Add on trending music, and your Reels are ready to bring a huge wave of new customers to your brand. Not sure what to post on Reels? Here are some trending ideas:
Knowing how video content can go viral easily due to Instagram’s algorithm You just need to create videos that have viral qualities. Use trending music and effects, and take some inspiration from influencers. In no time, your brand will be known more by your potential audience and you’ll enjoy higher sales thanks to the product features you post on Reels! Instagram Stories: Why does it work for your business to gain followers?Yes, Instagram stories do help you boost your followers. Instagram stories can gain a lot of discovery simply by using the right stickers. After designing your Instagram stories well The final step before posting your story is using Instagram story stickers. Instagram story stickers for Instagram growth: How does it work for your company?Instagram story stickers improve your account’s performance. Like, a lot. Really are a lot of stickers to use, making your Stories more creative~Simple stickers such as Polls, Sliders, Quizzes, and Questions When users interact with these stickers by asking questions, participating in polls and quizzes Your engagement rate and interactions will increase. That in turn will boost your account performance. The more interactions your account has, the better the performance and the more followers you’ll gain. Using Instagram Stories: why does it work to gain followers for your Instagram business?Since Instagram stories bring higher visibility to your page, more non-followers will visit your page when they encounter your business’ Instagram stories through the location sticker or hashtag sticker. Instagram stories can also appear on the explore page simply by adding a location sticker or hashtag sticker, so make sure you use it well. When your Instagram Stories are well-planned and designed beautifully Other users on Instagram and potential customers will have a good impression of your business. Simply put, Instagram stories help you gain followers if they’re beautiful and well-planned. Having a regular Instagram story posting schedule is important too. It’s weird for users to follow a brand that isn’t consistent in posting on Stories and doesn’t display professionalism on Instagram Stories. Therefore, Instagram Stories indeed play a big role in your brand’s discovery and exposure on Instagram. Influencer Marketing: Use Influencers to grow your account followers on Instagram Influencer marketing plays a big role in elevating your business on Instagram. When a start-up or small business has gained social proof from customer reviews, An influencer sponsorship is a cherry on top of gaining credibility for your business on Instagram. Influencers are trusted by their loyal community base to provide sponsored content for brands and products that are genuinely tried and tested by the influencers themselves. Therefore the testimonials and reviews made by influencers on brands’ products and services have a strong impact on their audiences’ views toward brands. When an influencer provides an honest, detailed review including the benefits of a brand’s products or services, their audience would be highly persuaded to make a purchase with the brand in partnership. Therefore an influencer’s audience will become your potential audience and customers who will drive your business sales higher. Your brand will also appear more credible after being featured with an influencer. Therefore, influencer marketing is extremely beneficial for a brand’s growth on Instagram. Instagram Networking to Gain Followers: Connect with Professionals and Elevate your business Networking on Instagram simply means following other professionals on Instagram and interacting with them to gain stronger connections. Networking online through LinkedIn, and offline through events is commonly known. But did you know that networking on Instagram exists, and is simple? Simply follow other people in the same niche as your business and connect with them. Instagram is a social media app, your brand should be social too. Instagram Networking: Why does it work and how to do it? When your business follows an influencer, public figure, or another business on Instagram, they may or might not follow you back. This is when your brand starts interacting with their pages – Let them know that you’re friendly and genuine in building connections. You need to know how to network properly on Instagram, especially when networking with professional accounts.
Networking helps to improve your brand’s social presence. Let’s say you’ve achieved connections with famous influencers and models. They’ll be the ones who could potentially promote your brand’s products and services in the future. It’s also easier to form partnerships for paid collaborations with an influencer that your brand has connections with. The more networking you do, the more your IG business account grows, and your brand will be more prominent socially. It’s especially important for startups who have yet to get their name out there in the industry. Now, once your brand has formed connections with the influential and powerful. Take one step further and do paid collaborations. Instagram Collabs: Work together with other brands to gain new followers Collaborations on Instagram happen when a business or professional reaches out to another user on Instagram to work together and form a collaboration deal. Simply put, if you want to work with another page on Instagram to gain more followers from each other’s audiences. Either a shoutout of each other’s posts or a unique collaboration post. Even host an Instagram live-together or do a Reels remix. Whatever it is, the possibilities are endless. As long as both parties come to a common agreement to do a shared collaboration It’ll be successful in gaining interactions from both parties’ audiences. How to start an Instagram collab? Simply follow the page of the business you want to collaborate with. Then, interact with their posts by commenting and liking their posts. When you get a follow back, initiate a Direct Message with them. Let them know that you want to start a collaboration with them ;) If you’re nice and friendly, chances are they’ll be open to collaboration too! Great collaborations with other brands can elevate your business page on InstagramThrough collaborations with other accounts on Instagram, your business page would generate more new visitors from the audience of the accounts you collaborate with. Their audience will see your business for the first time when it is posted on the partner business’ feed. That’s how your brand will gain more views and grow its social presence. Posting Strategy: How to get the best posting schedule to gain followers for your enterprise Of course, a posting schedule is important. It ensures that your posting frequency is consistent, and consistency is key to performing better on Instagram. With a regular and optimized posting strategy, your followers would be able to view and interact with your posts actively, helping to boost the performance of your posts. So, the trick is to understand when your followers are the most active on Instagram. Then, you schedule your posting strategy based on the timings in which your followers are the most active. Best Posting Timings that Help You Gain Followers on Instagram The best posting timings, ultimately is when your followers are the most active. If you are new to the market, try using the global best times to post on Instagram. How to Post on Instagram to Gain Followers? The way you post on Instagram does actually affect your follower growth. Understanding what types of posts are popular with your audience and what your audience likes to see from your page is important. Catering your Instagram posts designs and content to your niche audience is important to keep them happy and loyal to your brand. In turn, good-quality Instagram posts also attract new visitors to your page and gain more followers. So, how do I create attractive Instagram posts? Use online designing tools. If you’re not proficient in Adobe Illustrator, Indesign, or Photoshop Canva is always an option. They provide pre-designed Instagram templates which you can easily customize accordingly to your brand. With a standardized, consistent post design and layout, your Instagram feed will look beautiful and well-organized. Simple things like the aesthetics of your Instagram posts also leave an impression on your audience and can affect your follower count! While organic growth is ideal, Instagram ads are also another option to grow your account fast. Importance of using hashtags to accelerate Instagram business followersHashtags are a quick way to get your post discovered by the masses. Instagram users from all around the world use the same hashtags and discover new posts through common hashtags.
You don’t need more followers. You need more people interested in your products or services. Closing sales or gaining new clients does not depend on the number of followers. There are small communities that sell more than accounts with 10K followers. And how? Based on an interaction and content strategy, taking care of their followers and other effective sales techniques. In this article, I will give you some tips to grow your business or personal brand on Instagram. Grab a notepad and a pen! Optimize your Instagram profile
Users should know who you are, what you do and what you have to offer when they arrive to your account. The first step is to optimize your profile name with a keyword that will help gain new followers interested in your brand through searches. 2. Bio description It is also important that you create a striking description. What should you include?
Stories Highlights are a perfect format to showcase your business, for example, adding contact options such as a link to WhatsApp, images of your local, show your store collections, etc. 4. Link On Instagram we can only include one clickable link, therefore, we have to make the most of it. Informative buttons Add buttons with your business information so they can contact you easily. You can add your email, phone and a direct message button. Create valuable content Instagram is a very visual network. We consume content at full speed by viewing an enormous amount of posts per minute. You need to encourage people to stop and read your posts. Work on the content, caption and images. Thanks to a content strategy you can strengthen a relationship of trust with your followers. Use all the opportunities that Instagram gives you to create content: stories, post on your feed, long videos, Reels and lives. We surf Instagram for fun, learning and inspiration. Therefore, I recommend that you think about what to post carefully. Create an editorial calendar with a goal and a strategy focused on finding customers (but not pure sales content). Through your content you can:
To do this, analyze your data and determine what are the best hours of publication on your Instagram account. Publication frequency One of the most important things on Instagram is consistency. You don’t have to post every day, but you have to be consistent so that your followers don’t forget you. Posts are displayed based on the Instagram algorithm, which takes into account the interests of users, the accounts you interact with, the novelty, the interaction and the first hour of your post going live. There is no perfect frequency so you will have to run several tests. Always bear in mind that you must be consistent both in stories and in the feed. Run ad campaigns with influencers and microinfluencers Influencer marketing is a strategy that continues to pay off. However, there is no use in hiring an influencer who is not aligned with our brand values. So what do you have to look at to hire an influencer?
Interaction strategy Interactions are key to appear in the feed of your followers. It is not worth uploading a publication and then neglect Instagram. You have to create a community.
Hashtag strategy Hashtags are used to organize the brand content, increase the reach of your publications and get more quality followers. They are a great resource as long as you have a clear strategy. The best way to work with hashtags is in an excel document with the keywords grouped according to categories and search volume. In this way, you can make the best combination and continuously refresh them. To carry out the research you can proceed by choosing keywords in the Instagram search and observing their volume or use with an application like “In Tags”. This app lets you filter by keyword and search volume to create the best combination with an optimal level of competition. Visual and organized feed Instagram is a social network where photographs grow in importance. You need to have an ordered and consistent feed to get the user’s attention, it is your cover letter. ? How can you do it? By using the same color scheme and the same edition. It is also important that you take care of the light and the compositions of the images. Analyze your Instagram accountIt is very important that you analyze the performance of your account to know if the actions you are carrying out work.
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Meta launched its Twitter Rival 'Threads' on Instagram on July 6 and it was followed by netizens sharing memes to welcome the tech update. Netizens started a meme fest on Twitter to acknowledge the newbie and compare it with the microblogging site's feature with the same name. Not only did Meta CEO Mark Zuckerberg participate in the meme sharing, but many across the globe did. Check reactions right here From 'Mark vs Elon' memes to the usage of classic meme templates, Twitter was trending with hilarious tweets regarding the launch of the new feature on Meta-owned Instagram. Mark Zuckerberg was seen sharing the Spiderman meme as he unveiled the new app called 'Threads' designed to directly compete with Elon Musk's Twitter. Twitter Rival Threads on Instagram Meta-owned Instagram unveiled its new app called 'Threads' designed to directly compete with Elon Musk's Twitter. It was stated that Threads will be linked to users' Instagram profiles, making it simple to connect for usage. The length of the text posts will be limited to 500 characters which otherwise is 280 on Twitter for regular users and up to 10,000 for Twitter Blue subscribers. Threads will reportedly be available in over 100 countries, with apps for iOS and Android, and new features like an improved recommendation engine and search functionality will be added over time. The launch of Threads marks an important milestone in Meta's ongoing efforts to diversify its social media offerings and compete with established platforms. With the ability to share short, text-based posts, Threads provides a unique alternative to Twitter's character-limited format. Its introduction has sparked interest and discussion among internet users, who eagerly anticipate the potential impact of this new platform on online conversations. As Threads continues to garner attention, only time will tell how it will fare against Twitter and other social media giants. For now, users can engage in lively discussions and express their thoughts within Threads' text-centric environment, contributing to the evolution of digital conversation.
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Social media trends come and go in the blink of an eye, but memes are among the few exceptions to the rule. Whether you are short on great ideas for fresh content, want to engage your audience with something light and funny, or get more likes on Instagram, harnessing the power of Instagram memes should be one of your go-to solutions. Table of Contents
What Are Memes and Why Are They Addictive? Memes for Instagram or for other social platforms are pieces of content that convey a common and highly relatable sentiment. The content typically contains an image with a text overlay that almost always hits home for most people — hence, their popularity and high shareability score. A meme can depict everyday life, poke fun at a trending topic or current event, or provoke thoughtful consideration in a light manner. Instagram memes can be an effective tool to grow your brand’s audience and engagement because they’re straight to the point, widely relevant, and easily relatable — so much so that people can’t help but pause mid-scroll, tap the like button, and even share it. Memes are naturally designed to go viral, so all you have to do is pick the right ones to share, and then you can sit back, relax, and watch your notifications blow up! Here are some examples of the best Instagram memes for some of the most popular meme categories. Freaky Memes Instagram Freaky memes on Instagram are funny but with an edge. These memes are popular among those who have an out-of-the-box sense of humor. Funny Instagram Memes Funny Instagram memes tickle the funny bone of practically every single person who sees it. These are among the most shared memes. NFL Memes Instagram Football has a massive following all over the world, so it makes sense that NFL memes on Instagram are also always a huge hit! Instagram vs Reality Meme Instagram vs reality memes show the difference between how IG users depict themselves on the platform and how they actually appear in real life. A lot of times, these memes are exaggerations — all the more to drive the point home! Final Thoughts: Get More Followers and Engagement With Memes Instagram memes are a dime a dozen, but choosing the right ones for your content strategy can help you boost content performance. Their popularity may be short-lived, but there are tons more memes you can choose from to make your audience laugh, encourage them to engage, and even help you get more likes on Instagram. Just remember that the memes you incorporate into your content strategy are consistent with your overall messaging, brand goals and aesthetic, and what your target audiences will appreciate. You can easily and organically get new followers and increase your engagement by using memes. Start growing and gaining Instagram followers today!
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Table Of Contents
Memes are pieces of texts, images, and videos that spread within the social fabric of the internet through social media. They can be humorous or relatable posts that people find entertaining and share amongst their contacts. Memes usually go viral within a short amount of time. They have become very popular recently because of their capability to attract and entertain. These properties of memes have made marketers use them for marketing. According to The Nyu Dispatch, traditional marketing graphics have 5% engagement, while memes can yield 60% organic engagement with ten times higher reach. How Do Memes Work on Instagram Memes catch the attention of users, especially the younger generation. Almost 38% of young adults follow meme accounts on social media, says YPulse. They are designed and planned in such a way that they contain humor as well as information regarding a particular subject, be it a product or service or anything you are dealing with. Creating content or posts on Instagram on a trending subject can gain a lot of traction. Tons of pages on Instagram create memes and have millions of followers. People find such posts funny and share them with their close ones, which in turn share them with their friends, and this cycle goes on like an endless loop. Why are Memes Relatively Engaging Memes help brands feel currently equipped and trendy. People love them, and companies want their customers to be happy; that is why it goes both ways. Hopping on to trends reflects on the company’s reputation, and customers are naturally attracted to them. Followers with good meme knowledge share it with their mates, and thus the engagement begins. How are Memes Used for Business Memes are very expressive and can convey a message through just a picture and a line. They have become a fun way to promote ideas or products because of their engagement power. Memes are a fun and clever way to communicate with your audience without letting them lose interest in your brand. Many businesses have been using the idea of mummification recently because it is a great way to grab the attention of the youth. It also instantly makes your brand more interesting. The Memeification of Instagram: How to Use Memes for Marketing Today, almost every business, old or new, is on social media to reach its target customers. Brands need an easy way to reach a large group of people in a short period of time. They also want their audiences to be curious about what they are offering. Following meme trends on Instagram is one of the best and easiest ways to introduce and promote your brand. If you are already in the field of marketing, then you are probably aware of memes and have good knowledge about them. Key Takeaways
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Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2023. It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need to achieve your goals are shifting. Keep reading for a list of best practices that will help you succeed on the platform in 2023 and beyond. 25 Instagram best practices for 2023 Instagram marketing best practices 1. Set clear goals Every great social media marketing strategy begins with a solid set of clear, measurable goals. Are you planning to use Instagram to build brand awareness? Drive product sales? Engage with your community? Maybe all of the above? What you want to get out of Instagram will determine what you should put into it. Think about how the platform’s various surfaces – feed posts, Reels, Stories – can contribute to real business goals. 2. Post at the right time Research shows that the best time to post photos on Instagram is 11 a.m. on Wednesdays. For Reels, it’s 9 a.m. and 12 p.m. Monday to Thursday. Keep in mind that the average Instagram business account posts 1.71 main feed posts per day. That’s a good place for you to start. But to find the most effective time to post for your particular account, you’ll need to understand the Instagram habits of your particular audience. 3. Schedule your content in advance Once you know the best times to post, you can start planning and creating your content in advance, then scheduling it to post at the appropriate time. This allows you to create quality content in dedicated blocks of time, which maximizes your creative resources. It also gives you the breathing room to edit and review your content thoroughly before it goes live. 4. Engage with your followers Remember: Instagram is not a broadcasting service. It’s a social network. That means your followers expect two-way communication and a sense of community. If you want people to engage with your Instagram content, you’ve got to get engaged yourself. When you’re first getting started, it’s easy to reply to DMs and comments on your own. As your following grows, it can become overwhelming to keep up. At this stage, it’s a good idea to bring in some tools (and team members) to help manage your Instagram communication. 5. Tag your products Nearly half of Instagram users shop the platform weekly. Brands that tag their products in feed posts see 37% more sales on average. And brands that tag two or more posts per day see a 117% increase in transactions. Tag across surfaces: Reels, stories, posts, and even ads. Sixty-one percent of weekly IG users say ads with tags make them more likely to shop. 6. Analyze and improve your resultsWe’ve already mentioned a few times that you’ll need to do some experimentation to learn what works best for your particular audience. That will continue to be an ongoing theme throughout this post. To learn the results of your experiments, you need to use Instagram analytics. The native Instagram insights tool provides some good information to get you started. 7. Make (more) Reels Not using Reels yet? It’s definitely time to start. Instagram is leaning hard into video in general and Reels in particular. Reels already account for 20% of time spent on the platform. And research shows that Reels get up to 300% more engagement than regular Instagram videos. The Instagram algorithm loves Reels, too. 8. Show your human side Reels that show a person have a 25% higher clickthrough. They’re not the right format for stuffy product videos. Be dynamic and show real humans using your products. Get your team involved. Show a little personality. Be human and have fun. 9. Make the most of the first 3 seconds Capture attention right upfront with dynamic motion and teaser titles. (Just make sure you deliver on the promise of your title – watchbait is a big no-no.) Show (and tell) people in the first three seconds what they’ll get out of your Reel and why they should keep watching. On that note… 10. Add text to your Reels Adding text to your Reels offers a number of benefits. First and foremost, it makes your content accessible to the deaf and hard-of-hearing community. It’s also important for the 20% of Reels views that happen with the sound turned off. Closed captions are now automatic on Reels unless you turn them off. Users can always adjust this on their feed if they don’t want to see captions, so there’s no advantage in turning them off on your end. You can also add timed text to emphasize specific points in your video. 11. Use trending audio Incorporating trending audio into your Reels is a great way to boost your exposure. You can identify trending audio by the little arrow next to the name of the sound in any reel. Tap on the audio to see how many reels have already been made with that sound. Your best chance for getting a boost is using trending audio that doesn’t yet have too many other competing Reels. Aim for 30K or fewer. 12. Try a template If you want to use multiple photos and/or video clips in your Reel, a template can be a great way to get started. Using a template automatically syncs your clips to the audio in the original Reel. To find templates, open the Reels tab and click on the camera icon in the top right, then scroll to Templates at the bottom of the screen. Scroll until you find a Reel you like, then tap Use template. 13. Use interactive stickers Interactive features like the vote button, quiz button, and question button really let you get to know your audience. They also provide a great opportunity for getting your community involved and driving good engagement rates. Try asking followers what kind of content they want to see from you. Or use the Question sticker to do a follower Q&A. 14. Save your best Stories to highlights Instagram Stories are a great way to experiment with new ideas and more casual content because they disappear after 24 hours. But sometimes you want your Stories to stick around. For those occasions, there are Stories highlights. Highlights live on your Instagram page above your grid. In addition to saving your best Stories, you can also use them to create space for extra information about your business or products. 15. Develop a consistent style Your Instagram grid should have a visually consistent style, and viewers should be able to recognize one of your posts instantly when it appears in their feed. One way to achieve this is to keep the colors you use in line with your brand style guide. 16. Use the right hashtags Social SEO may be reducing the importance of hashtags, but that doesn’t mean you can avoid them altogether. In particular, using specific niche hashtags can help you connect with existing passionate communities on Instagram. And creating a brand hashtag can help you collect user-generated content and social proof. 17. Write catchy captions Yes, it’s the quality of the image that will grab attention and stop the scroll. But you can’t ignore the power of captions on Instagram. Instagram captions help users connect with your brand and learn about what you stand for. Writing great captions is also one of the best practices for Instagram posts because they help the Instagram algorithm understand what your post is about to help with Instagram SEO. Captions are one of the sources the algorithm checks for relevant keywords when someone searches for content on the platform. 18. Use alt text This is another quick thing you can do to make your content more accessible while also boosting your Instagram SEO ranking signals. Alt text on Instagram works just like alt text on the web: it provides a text description of what’s in the image or photo. Instagram uses artificial intelligence to create auto alt text for all posts, but you can customize the alt text yourself for better results. 19. Pin your best posts The first three spots on your Instagram grid are prime real estate. Fortunately, you can now choose what appears there. You can pin up to three posts (or Reels) to the top row of your grid. Try pinning your most popular posts, or your most timely. Have a promotion going on? Or a new product about to launch? Pinned posts keep users’ eyes on the prize. 20. Partner with creators Working with influencers – aka creators – to create branded content can give a credibility boost to your Instagram advertising campaigns. Meta research shows that 78% of consumers say influencers help them discover new brands. In addition, campaigns that include branded content ads alongside business-as-usual ads have an average 53% higher click-through rate. 21. Unify your product catalog Using a single product catalog for Meta ads and your Instagram shop make tagging easier while allowing you to get the most complete Pixel data. 22. Make your bio complete You don’t have a ton of real estate in your Instagram bio – just 150 characters to tell users who you are and why they should stick around. But you can bulk this up by completing all the fields available on your Instagram profile – like your profile picture, address, a link, and an account category. On that note… 23. Choose the right account category Using the correct category in your Instagram bio makes it easier for people to find you and understand what your brand is all about. It’s also an important feature for enhanced tagging. If you collaborate with other brands or creators, enhanced tagging shows each account’s contribution to a post, including the account category. 24. Get verified To give more credibility to your account, think about getting that blue check and applying for Instagram verification. Instagram verification goes a long way in helping your business account look more professional while preventing impostors from stealing your thunder.
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In times when social networks have already become bread and butter for many, the popularity of such platforms as Instagram just keeps on growing. Based on statistics provided by Statista, with June 2018 Instagram has reached and since exceeded the 1 billion active monthly user mark. But while the fruits are getting sweeter, reaching for the branch is getting harder. Determining the overall purpose of your Instagram account, coming up with the content strategy and designing it for the maximum engagement were the tricks that did wonders in the early days of Instagram. Now it’s just an expected norm and you have to go the extra mile to grow your channel. This is THE list of tips and tricks that will ensure quick and smooth gain of real followers, provide the highest return on investment and will be worth your time. 1. Use hashtags to their full potential Using hashtags is one of the most effective ways to get followers without following others. Hashtags let new people discover your content. You can have up to 30 hashtags for each post to increase its exposure. However, tagging random hashtags will not do the charm. Easiest way to come up with the hashtags that are relevant and will bring more followers in is to explore the most general hashtags that fit your Instagram account. If you look up #sports, #fitness, check out other hashtags that are tagged in the post. See what’s trending as the chances of being discovered are way higher when using less generic hashtags. Hashtags are more than a one way ticket to the ‘’explore’’ section. Be creative! 2. Join micro-communities Since Instagram introduced an option to follow hashtags, keeping up with micro-communities has become a breeze. You’ve already found the hashtags you’re gonna be working with and, to stay in the loop, follow them. See the hashtag as a social group that you want to fit in and be noticed. Like other posts, comment and start conversations and attract attention. 3. Interact with top influencers The word ‘’networking’’ is in the very essence of social networks – that’s what you ought to do! You have already found your niche hashtags, your niche communities. And if you’ve been persistent, you have probably noticed the key players in the group. Like, comment, ask questions, interact and see if you can establish a mutually friendly relationship with them. The great thing about Instagram (and other social media platforms) is that the competition does not involve stealing a piece of a pie from another. It’s like… cloning your pies and exchanging with them. Make friends and promote each other’s content, do collaborations and organize mutual giveaways. 4. Get the best out of Location tag While, from the first look, it might seem that the Location tag on Instagram is for businesses and flashy teenagers that want to brag about where they had their dinner, every Instagrammer can find their benefit there. You can look at it as an ‘’extra hashtag slot’’ and use strategically picked locations or tag the place of the photo. Imagine a random person looking up the nearest Papa John’s and seeing your goofy smile and that controversial pineapple pizza on the table. That’s calling for a comment, or what? 5. Follow people who like competing pages Sometimes it’s impossible to be noticed without tapping on the shoulder. If your Instagram account is all about blueberry cupcakes, there is a chance that you could find some potential fans in the follower list of the chocolate cupcake account. Imagine all the people that would love to see your content on their feed, but will be missing out on it just because they haven’t stumbled on your account yet. Tap them on the shoulder – follow them! 6. Follow a large amount of users If you’ve been an Instagram user for a while you must have gotten random followers or follow-requests, right? The first ones got you excited, the next 15 were annoying, but then you started paying attention to what that account posts. That’s because the follow/unfollow system has become a widely used and accepted form of advertising. And it’s still a fairly successful one. While the process is straightforward, Instagram has not publicly disclosed the maximum hourly or daily amounts of follows allowed. It’s been speculated that different factors come in the play, such as account age, number of followers, overall engagement and potentially others. However, it seems that 40 follows per hour is a safe amount for a new account, which can be gradually increased over time as the account ages and gains more followers. You don’t have to push yourself or risk your account by following the maximum amount of accounts allowed. Everybody will agree that 5000 follows and 64 followers don’t look that great, right? Keep it classy, increase the numbers gradually. Some stop following once they reach 10k followers on Instagram, others keep on going. The idea is to get your account snowballing first and let it develop itself later on. 7. Nail the captions Storytelling, expressing feelings, providing a setting, giving the backstory will add to the post. A beautiful picture without a caption is still just a picture. A great caption is what turns a picture into a story and a memory. Captions will not increase your exposure, but they will, in fact, be one of the determining factors if the user is going to follow you or not. Turn the visitors into followers by impressive post descriptions. 8. Call to action Since Instagram has changed the way posts show up on users’ timeline, follower engagement has become crucial. No user engagement will mean your posts will be put at the very end of the line. On the other hand, if user engagement is high, your posts will be one of the first ones your followers will see. It’s Instagram’s way of giving users the content they are looking for. Reduce the power distance. The closer you are, the higher engagement on your posts. It doesn’t always have to be a call to buy or download something – ask a question, ask to like if they can relate, make them choose between options and let your followers know that you care for them and they have a say. 9. Have a schedule Consistency is a cornerstone of success. So whatever your posting frequency is – stick to it. Posting too rarely will result in low engagement and slow account growth, while overposting might seem spammy and lead to losing followers. The top Instagrammers post once or twice a day and that is what researchers seem to have proven to be optimal. So why fix it if it’s not broken? 10. Post in peak times It’s not something you can figure out right of the bat. You can of course research the peak times that promise the most likes and highest engagement, but it’s better to analyze your own statistics. Why? Because, trust me, blueberry muffin pics peak at different times than Victoria Secret models photos! 11. Repost other users’ content with tags You can note down the times that seem to work best or you can use free tools like Squarelovin and Union Metrics to do the math for you. There are plenty of popular accounts that live off of other people’s content. It’s not bad as long as the creator gets the credit and is tagged. It’s a win-win situation. Creator gets exposure, while the reposting account gets content and increases its following. Instagrammers were quick to adapt the ‘’reposting promo’’ even for personal photo memoirs. A simple and (mostly) free advertising option is a post for post where two Instagrammers come together and agree to repost 1 of each other’s posts by tagging the person and giving a shoutout. 12. Get your Instagram account promoted on other networks If you’re looking to gain followers on Instagram fast, this one is designed for you. A Buzzfeed employee wrote a perfect example article promoting her social media accounts while being informative and professional about it. She left the impression that she went the extra mile to do you a favor, to answer the most frequent questions relating her expertise instead of coming off as a salesperson. Readers will not boo you out and, if the article is really good, your post might get promoted. Don’t limit yourself to buzzfeed. Dig around, look for blogs in your industry, find think-alikes on reddit, look up Twitter accounts with the same interests. It might not be easy to find the right target and even more difficult to hit the bull’s eye, but once it happens, it can blow up your account overnight. 13. Host Giveaways Giveaway is a low cost promotion and a follower engagement boost, if it’s done right. Giveaways will not only increase engagement on your posts, but can snowball your account follower wise. It all depends on how they are planned and organized. There are different ways of how to play out this card. You can go for increased engagement and require the user to be like the post in order to participate in the giveaway, or you can collaborate with other creators asking your followers to like the post and follow the co-host of the giveaway and the co-host does the same for you. Or you can just ask to tag a friend in the comment section, hence the post engagement is high and new people will be exposed to your content. 14. Try videos, live videos, and StoriesWorld has already adapted to today’s information overload. People let the information past and ignore it, if it’s not easy to filter or quick to grasp. A study shows that 80% of consumers would prefer to watch a live video from a brand rather than read a blog, while 82% prefer live video from a brand over social media posts. Stories, videos and live videos is a great opportunity to introduce your followers to the backstage, show your routine, tell a story, host a Q&A session – it will all add a spark of life to your account.
It’s crucial to note down of what works best for you and what doesn’t work at all, what takes more time and what can be done quickly, what you enjoy doing and what you would rather not do. It’s all about making choices and prioritizing to be consistent and successful. You’ll only find your recipe of success by doing. <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1401124057793422" crossorigin="anonymous"></script>
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So, you want to know how to be successful on Instagram? While there are over 800 million monthly active accounts, being an Instagram success story is still possible. You will be required to put in a lot of work and effort, but the outcome is worth it. Doing so will help your account stand out and gain a targeted following. For the last few weeks, I’ve been gaining over 700 new followers every few days. This is down to several strategies which I’ll be explaining in this article. The best thing of all, these can be applied to both personal and business accounts. Are you ready to be an Instagram success? How To Be An Instagram Success?
1. Create the Perfect Bio Before anything, you first need to make sure your Instagram bio is attractive. It needs to be able to tell your audience who you are, what you do and includes a clear call-to-action. This is mandatory to becoming an Instagram success. Your targeted audience won’t follow you if they aren’t interested in what you have to offer and being able to tell them that within a few words is important. 2. Produce Interesting Content Now you have got a quality Instagram bio sorted for your account, it’s time to think about your content plan. If you create low-quality boring content that just really sucks and isn’t attractive, too many words and not interesting to your audience, don’t expect to be an Instagram success. In order to succeed, you need to plan out your content strategy and create eye-catching media – whether that’s images or videos. It’s not that hard to create super engaging content on Instagram… 3. Post regularly Posting regularly is one of the ingredients on how to be an Instagram success. This requires you to be very active. Ideally, you should be posting a least once a day. If you can post more than that, 2-3 times a day will get you the most reach and engagement, especially to grow your account. I would also recommend identifying the best time to post on Instagram. This also applies to Instagram Stories. You should be utilising that feature mostly every-day or when you have the chance to show off interesting content. You could also make use of Instagram stories by promoting your latest content, telling your audience you have uploaded a new post 4. Identify Top Hashtags Throughout my time managing various Instagram accounts I’ve come across a lot of businesses making silly little mistakes on Instagram that really affects their chance of growth and being an Instagram success. These little mistakes can be anything from using no hashtags to a bunch of random non-related hashtags to even no caption! When sharing content on Instagram, it’s vital you utilise Instagram hashtags. The reason being you will maximise your chances of reach, engagement and potential growth. For all content I share on the platform, I make sure to use up all 30 hashtags – this gives me maximum exposure. I also make sure to do regular in-depth keyword research to find the best hashtags that will give me the chance of being featured in the top nine posts. Instagram hashtag keyword research is very important. If you get it right and manage to rack up a lot of engagement within a short period of posting, you may even hit the explore page. 5. Utilise Instagram Stories Instagram Stories can be used in various ways. It’s a brilliant feature that should be utilised regularly. Especially when your account surpasses 10,000 followers which enables you to start adding hyperlinks within your stories. This is a fantastic way to drive more traffic and generate more business from Instagram. You should also create polls on Instagram stories to find out specific information about your followers, for example, what type of content they prefer. Using this feature to announce a new post is also a great strategy, as a result, you will see an increase in engagement much faster. 6. Take Advantage of Instagram Highlights Taking advantage of Instagram’s recent update which includes the ability to display story highlights on your profile, is the perfect strategy for increasing website traffic. You might consider creating a few highlights to promote and encourage your audience to follow you on other social networks. You may decide to create a few product highlights including a hyperlink to directly buy the product or service. Use your creative mind to find interesting unique ways to increase traffic, engagement and follower growth – all of which will help you become an Instagram success. 7. Cross Promote with Friends and Influencers Cross promoting contribute to Instagram success if done right. Make use of your other social accounts to help grow your Instagram. Share your Instagram updates on your Facebook or Twitter, consider even showcasing your Instagram uploads on your website. Depending on how big your account is, you should consider connecting with large accounts and Instagram influencers, ask them if they would be willing to collaborate. However, if your account is nowhere near the same size nor the engagement ratio, then you should really consider providing value before you drop that ask. I’ve done this plenty of times and it has really helped with follower growth and engagement. This strategy can also be done via Instagram Stories and is quite effective. 8. Engage with Your Followers and Targeted Audience Ultimately, being an Instagram success on Instagram also comes down to how you engage with your followers. If you show that you are an actual human behind that profile picture and actively reply to your audience’s comments and direct messages regularly they will be more likely to engage with your content and recommend you to their friends, family and followers. This also applies to engaging with your followers content. Leaving a few likes, comments and following back your audience will help build positive healthy relationships encouraging engagement and trust. This can be very effective when engaging with targeted audiences. I’ve found this one of the best ways to grow my accounts. When I’ve identified targeted accounts or competitors that have a large following, I’ll visit their followers and engage with their content providing it’s suitable. This is very effective as they will receive a notification each time I engage with their account. For the best results, I would highly recommend spacing out your interactions. For example, I tend to like a few of their pictures, then 10 minutes later I’ll leave a comment, 20 minutes after that I’ll possibly follow them. This will give them three notifications all at different times, of which they would probably want to find out who I am. You will have a better chance of them checking out your profile. If they do and they like what they see, they may engage with the content on my account and potentially drop a follow. That’s how great relationships with a targeted audience are then built. However, I wouldn’t just stop there. You should continually engage with them whenever you see their posts in your feed. This will keep them engaging back with your content unless they already do. The more “human-like” your account is, the more engagement and interaction you may receive. |
